IT Reseller Magazine

automatic
point of
data capture
sale
Bluebird Soft
ANY PROFILE
spreads its wings
COMP
IT Reseller spoke with Bluebird Soft’s sales &
marketing manager, Jada E Kim, about the company’s
background, worldwide expansion, current product
offerings and its strong channel focus.
luebird Soft was first Latest product to market
B
Jada E Kim: “We support our partners in
founded in the Republic of The high-end BIP-6000 is Bluebird various ways; for example, by providing
Korea in 1995. Since then, Soft’s latest product to market. This is
marketing funding based on sales levels
or certain projects, or funding for co-
the company has become fully ruggedised, more powerful than
participation at exhibitions or magazine
firmly established as one the BIP-5000 and is intended mainly
advertising. We are committed to
incentivising our partners whenever and
of the leading specialist hardware for inventory management, field force
wherever opportunities arise.”
manufacturers in today’s mobile automation and sales force automation
computer marketplace. In 2002, use. It is powered by an 806MHz
Bluebird Soft earned the number one processor and Windows Mobile 6.1; conditions. HSDPA, WiFi and Bluetooth
market share position in the Republic featuring a 3.5” VGA screen, numeric/ allow real-time communication and
of Korea when it launched its first QWERTY keypad and incorporating integrated A-GPS, providing users with
mobile point-of-sale PDA. Since then, a large memory capacity with 256MB true enterprise mobility, whether in
retail, public transport, warehousing,
“
We are constantly developing new models based on
logistics, healthcare, government or
the public sector.
market requirements, and can respond customer needs very
quickly. Indeed, we aim to launch three or four new models
The middle-end BIP-5000’s target end-
each year to extend our vertical market reach. BIP-5000 and
user base is logistics & warehousing,
while BIP-1300 is a print-integrated
BIP-6000, for example, feature more than 15 various
mobile computer used for mobile-POS
configurations, so we have the flexibility to meet the specific
in in-flight sales (retail), sales force
requirements of each of our target verticals.”
automation, mobile ticketing in the
transportation sector and law enforce -
– Jada E Kim, Bluebird Soft.1
ment in the government market.
it has rapidly increased its sales RAM, 512MB ROM and MicroSD slot.
volumes, both in domestic and Its rugged form factor is IP65 rated Geographical expansion
overseas markets. Indeed, its brand and 1.8m drop resistant, making it For many years, Bluebird’s main
‘Pidion’ has been recognised as one ideal for harsh environments. market presence had been in the
of global top 10 mobile computer Korean Republic. However, since
hardware names across the globe. The BIP-6000 also features an integrated setting up an overseas sales department
The company’s best selling products RFID reader and has 1D/2D barcode in 2003, the company has made major
are the Pidion BIP-6000 and BIP-5000 scanning capability. In addition, its 3.0 inroads in securing a strong market
in the AutoID marketplace, and Pidion megapixel autofocus camera with flash presence in Asia (including China),
BIP-1300 in the mobile POS and ensures sharper imaging at shorter South America and EMEA. “We also
mobile transaction (ticketing) sector. distances and under dim lighting opened a China branch office last >>
32 IT RESELLER – JUNE 2009
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