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automatic
point of
data capture
sale
Blackroc and M3
ANY NEWS
Mobile distribution
COMP
agreement helps
resellers to survive tough
"All of M3's mobile computers are extremely
rugged, yet boast an impressive range of economic climate
functionality including 1D and 2D barcode
scanners, a colour camera, GPRS and Wi-Fi
communications. What's more, all of this is
available to resellers at the lowest price point
on the market today." - Paul Johnston,
Blackroc Distribution.
we understand that there are plans reports that it can ensure fast repair
to launch further ground breaking turnaround times to maximise uptime.
lackroc Distribution, a terminals over the coming months,”
B
UK distributor of AIDC continued Johnston. “All of M3’s
products, has become mobile computers are extremely Matching individual business
an authorised distributor rugged, yet boast an impressive range objectives
for M3 Mobile (formerly of functionality including 1D and 2D The modularity of the M3’s design
Mobilecompia), in the UK. With a full barcode scanners, a colour camera, allows it to be tailored to suit specific
range of features, the addition of the GPRS and Wi-Fi communications. customer needs, ensuring that each
M3 series to Blackroc’s portfolio will What’s more, all of this is available to device is able to match individual
enable it to offer hardware solutions resellers at the lowest price point on business objectives. In addition,
to resellers at every price point. the market today.” M3 supplies all its devices with two
batteries, a desktop cradle charger,
“Tough economic times are forcing Every device has been developed earphone microphone and Active Sync
end users to be more cautious about with productivity in mind and has software, making the device ready to
spending money on mobile technology been rigorously tested to ensure that run as soon as possible.
and therefore making the current maintenance costs are kept as low
market extremely price competitive,” as possible. M3 PDAs are IP64-rated “The current economic downturn has
commented Paul Johnston, sales against the ingress of dust and forced a number of resellers to walk
manager at Blackroc Distribution. “We moisture, are drop tested from 1.5 away from a deal because they
recognised that there was a significant metres and can also claimed to be can’t compete on price,” concluded
gap in the AIDC market for a range of able to withstand extreme temperature Johnston. “By supplying M3 PDAs
handheld computers that could offer conditions, making them suitable for and providing a comprehensive repair
full functionality for a more competitive even the most demanding outdoor service, Blackroc resellers can rest
cost. M3 Mobile PDAs filled this gap.” applications. Should end-users ever assured that they are able to offer a
experience a problem, M3 offers a price competitive alternative to their
two-year warranty on all devices. Also, customers, without compromising on
‘Lowest price point’ as an authorised repair centre, Blackroc quality or performance.” ●
Specialising in the manufacture of
rugged PDAs, which are designed
BLACKROC AT A GLANCE
to maximise productivity of mobile
workers out in the field, M3 has
Blackroc, based in Stafford, is one of the leading providers of
already experienced success in a
products and services in the rapidly growing field of AIDC (Automatic
Identification and Data Capture), a group of technologies that
variety of markets including logistics,
includes mobile and handheld computing and automatic identification
field service, postal and utilities. “At
technologies, plus the rapidly growing market of RFID. The company
present, the M3 unit is available in
was established in 1990.
several different configurations and
20 IT RESELLER – JUNE 2009
www.itrportal.com
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