POS/Kiosk Technology VAR/Vendor Analysis
<< Pre-sales value-add swift and seamless solution to any in-store company, we are actually quite fleet of foot
technological problems. Early adoptors and can change direction quite quickly.”
In terms of added-value service that of these Nordic ID services include WH
VARs/ suppliers are, or should be, Smith and Martin McColls. White makes the point that MaxBox always
providing to the end-user, Burns believes looks to source from reasonably local
that pre-sales information, regardless of Reason again stresses that it is all about manufactures. “In this way, it’s easier to
whether it goes on to become an actual flexibility in terms of how a provider works. guarantee support, service and effective
sale, is very much a value add for a “We’ve had to do a lot of work over the warranty cover to our clients,” he said.
customer. This, he maintains, is because past two or three years to overcome some In terms of distribution, MaxBox sets
the potential client gets access to free of the barriers to actually putting solutions up distribution agreements with regional
consultancy, which could potentially like this in place,” he said. “There are so people who have an infrastructure
translate into operational changes within many POS back-office systems etc. that already in place, so they can manage
the business that realise greater gains
than just the actual POS or kiosk system
itself. “This is because we see an awful
lot more outlets than they’re ever going
to see,” said Burns. “They might operate
“
People have got used to interacting with touch-screen kiosks to buy tickets
and get boarding cards, and this has led to a more general acceptance of kiosks
five or six outlets throughout their life, as a means of providing services and improving customer service as well.”
whereas we might see five or six in any
– Richard White, MaxBox Digital Retail.
one week. So we’re able to bring a lot of
this best-practice advice to the fore. Also,
some of the latest technology can come integration into these can be a nightmare. the distribution and the technical support
along as a value-add, whilst it might not Therefore, we’ve had to come up with when required. “We have partners in the
be something that we’re providing. For some innovative ways of being able to Middle East and the US and are currently
example, a simple interface for a hotel implement a mobile solution without in negotiations for a distributor in the Far
from their reservation system to something requiring companies to either change their East,” said White. “We can train them as
such as
lastminute.com could increase back-office system or their EFT capable far as kiosks are concerned, but they need
their reservations by, say, 30 per cent. client devices, and this has taken quite a to have the people on the ground to really
We don’t sell
lastminute.com, but it’s bit of out-of-the-box thinking. We’re make it work.”
just that added-value advice to say we prepared to try different things and be
can do this; we could host it for you innovative to try and get the business and In terms of partners that help the suppliers
so we’re hosting that e.marketing supply users with the systems they require to put a total solution forward to the end
service, then you launch it out into, for rather than being dogmatic about it and customer, Burns values a pre-configuration
example, ebookers or
lastminute.com.” saying this is the way we do it, so you service highly. “For example, the YesPay
Tailsford comments that the company’s must do things out way. I think that that’s terminal goes out with the capability of
Technical Courier and Full Engineer been the biggest success we’ve had. integrating with our POS, and the POS
services can be adopted to ensure a Also, because we’re a reasonably small terminals go out pre-configured with >>
10 IT RESELLER – JUNE 2009
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