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KAORU MENDE’S LIGHTING PLANNERS ASSOCIATES (LPA)
HAS ADDED SPARKLE TO SWAROVSKI’S FLAGSHIP STORE
IN GINZA BY KEEPING LIGHTING TO A MINIMUM
brand image and the poetic
beautybehind the translucent
properties of crystal.
Crystals were also incorporated
into the staircase for another
special lighting effect. Each step
is covered with crystal beads,
further magnified byplastic prism
sheets, and made to sparkle using
5,200 LEDs. The final result was
achieved through studyand con-
firmation from mock up tests.
In the image of ahuge skylight,
the ceiling above the staircase
radiates white light, flooding the
first floor for afantasy-like effect.
Crystals have also been scattered
over and embedded into the
weathered stone floor.Narrow
beam spotlights, mounted in a
ceiling slit, shine on the stone and
crystals to amplifythe sparkle.
choosing not to do anything,LPA 35W CDM spotlights are fitted
achieved amore powerful image with three different types of lenses
for the boutique. to create rich expressions with
Bycontrast, the interior is pure light no matter what object is il-
white, LPAusing avarietyof luminated.
methods to make it sparkle. By The interior walls of the boutique
varying the amount of light and are the same configuration as the
its direction from CDM spotlights façade, onlypainted white. Using
and LEDs, all at 4200K, theyhave the direction of light along the considerations to eliminate glare.
LIGHTING SPECIFIED:created an atmosphere simulat- surface of the wall LPAcreated LPAmounted alighting duct in the
ing raysofsunlight. On the back arhythm of light and shadow. cove and attached spread lenses
CDM spotlights: USHIOwall, crystals are enclosed behind Because of the glossywall finish, to 35W CDM spotlights. The spot-
LED: Panasonica2mx2m swan logo with an dimensions for the cove lighting
lights are randomlyarranged so
internalised LED system to create were meticulouslyregulated with that the light is not flat, but reflects
sparkle. This one symbolic feature the builders and finalised at a the breeziness of sunbeams shin-
captures the essence of the new height of 400mm, with careful ing through aforest canopy. www.lighting.co.jp
Schulter in der GinzaCentral Avenue von Tokio. GinzaLichtern. Die ganzeNacht über wechselt die ha pensato di evidenziarelabellezzapoetica delle de cristal, la compañía planea incorporar un nuevo
Swarovski hat 2008weiteren Glamour mit der Eröff- Fassade stetig. LPA hat sich entschieden, nichts zu proprietà di trasparenzadel cristallo, ottenute per concepto, “Bosque de cristal” (Crystal Forest) asus
nung eines Flaggschiff-Ladens hinzugefügt. Nach machen und hat dadurch ein stärkeres Image für die mezzodella luce. 1300 boutiques por todo el mundo. Bajo este nuevo
der Überarbeitung des Kristallschmuck-Marken- Boutique erzielt. Sulla facciata della boutique di Swarovski, non è concepto, el diseño de iluminación de la boutique
images von Swarovski plant das Unternehmen stata installato neanche un singolo impianto di illu- de Ginzadedos niveles y256 metros cuadrados,ITALIANO
die Eingliederung eines neuen Konzepts, “Crystal minazione, bensì essa èstata realizzata con l’utilizzo hizoénfasis en palabras clave como brillo, transluci-
Forest” in seinen 1300 Boutiquen weltweit. Unter di 1500 sbarrediacciaio inossidabile evetroso- dezyritmo oreflejo de luz.Laimagen predominante
dem neuen Konzept unterstreicht das Beleuchtungs- Molte boutiques di fama mondiale si trovano spalla spese, che danzano riflettendo l’arcobaleno delle del cristal es la de un lujoso material, peroeldiseño
design für die zweigeschossige, 256 Quadratmeter aspalla lungo la Central Avenue di GinzaaTokyo. luci di Ginza. de Kaoru Mende buscó ampliar la bellezapoética de
große GinzaBoutique Schlüsselwörter wie Glanz, Swarovski ha aggiunto del fascino alla via dopo aver Durante la notte, la facciata èincontinuo cambia- sus propiedades translúcidas através de la luz.
Transluzenzund Rhythmus oder Widerspiegelung aperto nella stessa un negozio lussuoso nel 2008. mento. Decidendo di non intervenirecon l’utilizzo El diseño de la fachada alcanzaelnivel más alto
des Lichts. Das vorherrschende Image von Kristall Dopo aver aggiornato l’immagine dei gioielli di di luci, la LPA ha donato alla boutique un’immagine de glamur en Ginza, peroenmedio de este espe-
ist das eines Luxusmaterials, aber das Design von cristallo del marchio Swarovski, l’azienda progetta decisamente rilevante edisuccesso. ctáculo, no se instaló ni siquiera un componente
Kaoru Mende hat versucht, die poetische Schönheit di incorporarelasua nuova concezione, “Crystal de iluminación en la fachada de Swarovski. En su
seiner durchscheinenden Eigenschaften durch Licht Forest” all’interno delle sue 1300 boutiques diffuse lugar,cuelgan 1500 barras de aceroinoxidables
zusteigern. in tutto il mondo. Sull’onda di questa nuova con- terminadas con espejos, las cuales danzan con losESPAÑOL
Das Fassadendesign gehörtzuden prächtigsten in cezione, l’idea del progetto di illuminazione per la reflejos del arcoíris de las luces de Ginza. Alolargo
Ginza, doch im Nebel dieser Show ist nicht eine boutique Ginzadi256 metri quadrati edisposta su Alolargo de la avenida central de GinzaenTokio se de la noche, la fachada está en constante cambio.
Beleuchtungsbefestigung auf der Swarovski Fas- due livelli, si èispirata adelle parole chiave quali encuentranmuchasboutiquesreconocidasmundial- Al elegir no hacer nada, LPA logró una imagen más
sade installiertworden. Anstelle davon hängen 1500 brillantezza, trasparenzaeritmo oriflesso della luce. mente. Swarovski se ha sumado al glamur después poderosa para la boutique.
Hochglanz-Leisten aus Edelstahl und tanzen mit L’ immagine predominante del cristallo èsìquella di de abrir una tienda insignia en 2008. Después de
den Widerspiegelungen des Regenbogens von den un materiale lussuoso, ma il design di Kaoru Mende revisar la imagen de Swarovski como marca de joyas
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