project lighting design architectRETAIL
H&M Ginza & Harajuku, Tokyo dpa lighting consultants Universal Design Studios
70 STORE
JAPAN
HIGH AND
MIGHTY
The Tokyoretail scene is innova- achieve astimulating and visually shop front floor.Sections of the solar time clock.
tive and world renowned and powerful shop front elevation, front glass are also left clear so Lighting trials were conducted
hence this was an extremely where the lighting design rein- that adegree of transparencyis in Tokyoand also in Stockholm
challenging project, particularly forced the patterning of the glass achieved to view the uplit manne- (home of H&M) utilising an exist-
as dpa were competing visu- facade and light boxbehind. The quins that use warm white metal ing H&M shop front. It was really
allywith alot of high end brand result of the interplaybetween halide light, and the internally important that theselection of
landmark reference points in artificial lighting and applied illuminated cool white light box the lamp colour temperature as-
Tokyo. The idea was to develop graphics is the deliberate visual behind. The light boxalso has sociated with the luminaires were
building envelopes that would interference between opposing an applied screen-print graphic, carefullyconsidered and trialled
become alandmark installation screen-print patterns, therefore but uses ablack chevron pattern against the proposed materials
both from afar and adjacent with creating amoving dynamic across with opal backing so as to create and graphic patterns, so that we
human interaction. The lighting the three storeyshop elevation, adistinct contrast with the front could be confident of astunning
had to ensure suitable impact and which is averywell worked trick. glass and maximise the visual result. In addition, the trials would
dynamics both during the day The UDS shop front design incor- impact of the two opposing pat- be used to determine the required
and particularlyat night, which is porates ascreen-printed graphic terns. The lighting to the light box intensityof light to appropriately
when the Tokyoretail scene really consisting of an opal chevron pat- consists of 5000Kcool white T8 express the façade and reinforce
takes off. tern which is applied to the inter- lamps, grouped in to three switch- the drama of the design, taking
nal face of the front window.The ing channels, so that there is a in to consideration the active and
H&M, Ginza (Sep 2008) front glass is uplit using cool white degree of flexibilityand control energeticallylit Tokyoretail street
dpa worked in close collaboration metal halide luminaires sited in over the intensityof the shop front scene.
with Universal Design Studios to arecessed lighting slot within the lighting,which is controlled via a dpa were also involved with light-
Ginza: the shop front design incorporates a screen-Harajuku: the façade appears to be made from
printed graphic consisting of an opal chevron patterna series of overlapping glazed cubes
which is applied to the internal face of the front window
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