MIDDLE EAST
REGIONAL
“SNOOP” AND “MADONNA” IDEA: H2O Audio provides waterproof headphones and casing for
Client: Virgin for H2O Audio iPods. Hence these cool illustrations of Snoop Dogg and Madonna
Agency: Lowe Egypt in water-sports gear. The drawings capture a little of the attitood
Creative director: Hisham Kharma both stars are famous for, with Snoop looking a little too relaxed for
Art directors/copywriters: Montasser his own good and Madge giving her best arrogant sneer. Nice work.
Khalil, Hisham Kharma
Illustrator: Mohamed Algendy
“SUPERFAST” AND “LINE-UP” IDEA: This ad comes from the agency of Louai Alasfahani, who once
Client: FASTtelco proposed a moratorium on Ramadan ads featuring the crescent moon or
Agency: Paragon Marketing the lantern. We’d like to suggest the same for ads featuring the Superman
Communications, Kuwait logo to imply that they’re super-anything.
The second ad’s much better. We like the concept of a police line-up
of well-known computer security threats to illustrate FASTtelco’s unified
threat management. Although we’re still interested to know exactly
how FASTtelco goes “Beyond Communication”. Unless it’s “beyond
communication into meaningless babble”, in which case, we’ve got it.
07 JUNE 2009 / 21
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28