Advertising/Marketing/Media/Public Relations www.mediaw.mediawmediaweeeekme.cekmkmee.cocoomm Issue 0034 07 June 2009
CREATIVITY NINE MEDIA THE HUMAN
CANNED HANGOUTS TOUCH
Creatives have long Empty by day, full How Universal Media’s
held the belief that at night. We present ‘walking banners’
regional clients crush the venues where the helped launch Garnier
creativity. We find out if industry illuminati go Skin Naturals
that’s true when work’s over
p12 p166 p19
US firm
eyes stake
Media spend in
in JiWin
DUBAI Public affairs consul-
UAE to fall 40%
tancy APCO Worldwide is in
talks to buy a stake in Dubai
Market expected to decline further after relatively modest first quarter drop
government-owned PR agency
JiWin, Media Week can reveal. By PAUL McLENNAN agrees a 40 per cent drop in
Talks between the two and CHARLIE NEYRA measured media spend for the
firms are believed to have UAE Media spend is expected UAE is a realistic prediction.
been ongoing for months, al- to drop further this year, with He says, “The drop will mainly
though for legal reasons nei- the total decline on last year’s be seen in the print sector. We
ther party will comment. figures likely to be in the re- only started to monitor out-
However, well-placed sourc- gion of 40 per cent. of-home in June last year so
es confirm that a deal is on the Avi Bhojani (pictured), we cannot compare Q1 2008
table, but cannot specify what group chief executive of BPG, with Q1 2009. It is doing OK
percentage stake is under ne- predicts that the situation will and there are a lot of outdoor
gotiation. get worse still after the first campaigns, although real es-
APCO Worldwide is private- quarter of 2009, when the tate has suffered.”
ly owned and has 29 offices industry—excluding outdoor Despite the gloomy pre-
worldwide in locations such advertising—saw a 19.2 per dictions, Alex Saber, chief
as Washington, London and cent drop. operating officer of Publicis
Dubai. The group’s Tel Aviv of- “Measured media spend Groupe Media, believes that
fice deals with “government in the UAE will decline by 30 of about 20 to 25 per cent. This on 2008. I’m happy with that. Ramadan will mark a change
relations and Israel-related to 40 per cent this year,” says is based on what we’re seeing A lot of companies are looking in fortunes. He says, “We are
policy issues”. Bhojani. “The outdoor sector in the business.” at a 40 to 50 per cent drop.” expecting Ramadan and post-
JiWin is part of the Media will be much worse hit, as will He adds, “[BPG] will see Elie Aoun, chief operating Ramadan there will be a slight
Services Group, which ulti- magazines and newspapers. a single-digit decline [in officer of Ipsos MENA—which upward trend. We are a bit
mately comes under the con- Pan-Arab, you’ll see a decline revenues]—6 to 8 per cent— measures media spend— more optimistic.”
trol of the government-owned
Dubai Holding.
The PR firm works for Dubai
Brun blames exit on ‘management clash’
Holding companies including
Dubai International Capital, DUBAI Former Khaleej Times revamp by the newspaper’s needs to be done with the
Tecom Investments, Dubai chief exec Didier Brun has parent company, Galadari business.”
Media City and Sama Dubai. told Media Week he was laid Brothers Group. The now-defunct board was
Non-government clients in- off after a clash with the new “The Khaleej Times board appointed after the Invest-
clude Coca-Cola and du. management team over how was dismantled a month and ment Corporation of Dubai
the paper should be run. a half ago and since then there took a 30 per cent stake in the
Brun was brought in to over- has been a change in power,” paper last year.
see a relaunch of the Dubai- says Brun. “Now it’s back with Rajesh Thapar, CEO of Gala-
based daily broadsheet last the Galadari side and they dari Brothers Group, could not
year, but was sacked after the have a different view on what be reached for comment.
www.flipcorp.com
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