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Datadilemma:businessesadmitlawbreach
inbrief
AlmostoneinfiveUKbusinesseshasunwittingly intheUKformthebackboneofthe
breachedtheDataProtectionAct(DPA)atleast Britisheconomy.Theseorganisations
Ozadvertisersgoonline
once.Sosaysasurveyofmorethan500small arehandlingvastamountsofpersonal
Internetadspendamong
andmedium-sizedbusinessesconductedby informationonadailybasisand,while
Australianadvertisersroseby
standardsbodyBSI. itisencouragingthatsomealready
Mike
14percentinthefirstquarter
Ofthese,nearlyhalfsaidtheyhadbreached haveappropriatedataprotection
Low
of2009,figuresfrom
theactonseveraloccasionsand18percentwere measuresinplace,thissurveyshows
PricewaterhouseCooperssay.
notsurewhethertheyhadornot.A‘breach’could thereisstillalongwaytogo.
Thebreakdownofdigital
refertotheillegaltransferofinformationtoa “Athirdofbusinesseswesurveyedsaidthe
investmentshowsjustoverhalf
thirdparty,failuretoholdinformationsecurelyor complexityofthelegislationrestrictstheir
theAU$1.4bnisspenton
neglectofotherlegalobligations. compliancewiththeDPA.BS10012isanew
searchenginesanddirectories.
ThesurveyprovidesasnapshotofhowUK standard,publishedbyBSI,whichaddresses
Displayaccountsfora
businessesmanagethepersonalinformationthey thisandmanyotherissues,providing
quarteroftheonlinemarket
holdonstaffandcustomers,includingsensitive organisationswithaframeworkformaintaining
andincludesbannersandvideo
datasuchasracialorethnicorigin,tradeunion andimprovingcompliance.”
spots,butclassifiedshave,
membershipandcriminalproceedings. BSIisrunningaconferenceonInformation
dippedonepercent,mainly
Itwascarriedouttomarkthepublicationthis Governance&DataProtectiononJune30in
duetopropertyandcarmarkets.
monthofanewBritishStandardondata London.Details:www.bsigroup.com/conferences
protectionwhichwillhelporganisationsputin
a71
Othermediafareslesswell
Dataprotectionlawnews–page42.
andpay-TVandonlineare
placeaframeworkformaintainingandimproving
compliancewithdataprotectionlegislationand Austria–letter delivery change
forecasttobetheonlysectors
tobucka4.5percentoverall
a71
goodpractice.Thesurveyalsofound:
OsterreichischePostisplanningtooutsourceits annualcontraction.
65percentofbusinessesprovidenodata
letterdeliveryasitpreparesfortheendofits
p
a71
rotectiontrainingfortheirstaff.
lettermonopolyin2011.
Older,wiser...andwired
Nearlyhalfadmitthereisno-oneintheir
TheAustrianoperatorwillstartthisyear,with
Therewere32.9million‘unique
a71
businesswithresponsibilityfordataprotection.
commissioningsubsidiariesorprivateoperators
visitors’aged55-plustowebsites
15percentarenotconfidenttheirdatasharing
fordeliveryin24selectedareasthisyear,
acrosstheAsiaPacificregion
practicesconformtotheDPAandalmostfiveper
coveringaboutfivepercentofitstotalletter
inJanuary–anincreaseof35
c
a71
entofthesefrequentlysharedata,regardless.
volumethisyear,boardmemberWalterHitziger
percentonthesameperiodin
18percentofbusinessessaiddataprotectionis
saidrecentlyonAustrianradio.
2008,saysaComScorereport.
lessofapriorityinthecurrenteconomicclimate.
Thegroup,whichemploysaround11,000inits
Thesurfers(64percentof
MikeLow,director,standards,BSI,said:“The
letterbusiness,hasnoplanstomakeworkers
themmales)spentanaverage
fivemillionsmallandmedium-sizedbusinesses
redundant,butwillnotfillnaturalvacanciesand
of88minutesonlineperday,
did you know?
willgraduallyshiftcapacitytothird-party
anincreaseofsevenpercent
providers,Hitzigersaid.
–timespentby15-54-year-olds
Longterm,AustrianPostplanstolauncha
experiencedaslightdecline.
TheUSmarketformobileadvertisingwillgrow
Europe-widetendertofindanexternalproviderto
Thehighestpenetrationof
by36percentin2009–risingfromUS$169
deliverletters,hesaid.
55+userswasinJapan(21.1per
millionin2008to$229millionthisyear,the
Meanwhile,thepostalworkers’tradeunion
cent),Australia(18.6percent)
InterpublicGroupofCompanieshasforecast.
saiditwouldconsiderstrikestostoptheplans.
andNewZealand(18percent).
8 June2009 www.dmi-news.com
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