Direct marketers’ round-up
> www.dmi-news.com
Italy:SMSpricesmustdrop,saysregulator inbrief
TheItaliancompetitionandcommunications operatorsprovidemoreinformationtocustomers
authorityhasissuedareporthighlightinghigh onthepricingplansavailable,sotheycandecide
JapanesetaketocellTV
pricesandlimitedtransparencyintheSMSand onmobileInternetservices.
Mobiletelevisionisbecoming
mobiledatamarkets. Theregulatorsbelievethereare‘unfavourable’
increasinglypopularinJapan,
Thetwoserviceshadaturnoverof¤4billion contracttermscurrentlyonthemarketand
wherethenumberof
in2008–witharound60percentcomingfrom confusinginformationregardingprice,speedand
consumerswatchingTVon
SMS.WhilemostheavySMSuserspayaspecial qualityofservices.Thereportalsolookedatthe
theirmobilephonesmorethan
rateofabout¤0.01permessageinItaly,62per ringtonesandmobiledownloadsmarket,where
doubledyear-on-yearto32per
centofSMSconsumerspayanaverageof¤0.15 particularlyyoungpeopleareactive.Again,more
centin2008,accordingtothe
–morethanthe¤0.11EUpricecap,theregulator transparencyontermsandconditionsofthe
study‘GlobalTelecomsInsights’
pointsout.Theauthorityalsowantstosee servicesisneeded,theregulatorssay.
byTNS.Japannowhas106
Middle East: uplift for ad market
TheSMSmarketinItalyhasbeengrowingat
millionmobilesubscribers.
morethan40percentinrecentyears.
ThemajorityofadvertisingmarketsintheMiddle
SwissPostlettervolumesdecline
Frenchconfidencegrows
Eastregistereddouble-digitgrowthinadspend
ConsumerspendinginFrance
lastyear,reachingapeakofmorethan40per
Despiteafallof13percentinthefirstquarterof
roseby0.7percentinApril,
centinOmanandtheUAE,accordingtofigures
thisyear,SwissPostgeneratedgroupprofitsof
beatingforecastsfora0.1per
fromWARCandthePanArabResearchCentre.
CHF198m–CHF30mdown,year-on-year.
centfall,officialdatashows.
did you know?
Thedecreaseisduetopayrises,writedowns
onfinancialinvestmentsandadeclineinletter
Wal-Mart’sIndiaplan
volumes,saidSwissPost–thenumberof
Overthenextthreeyears,US
TheGermanmobileservicesmarketreacheda
addressedlettersdroppedby3.1percent.
retailerWal-Martplanstoopen
valueofEUR19.9billionin2008,down
Thecompanyisexpectingitsannualresultsto
acashandcarrychaininIndia
0.6percentfrom2007,accordingtoareport
besignificantlydownonlastyear,asaresultof
–‘BestPriceModernWholesale’–
fromTelecompaper.
letterpricecutstakingeffectfromnextmonth.
withpartnerBhartiEnterprises.
6 June2009 www.dmi-news.com
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52