DIARY DATES WORLDWIDE
COLUMNISTS – DATA PROTECTION
Permissionmarketingexperts
What’sOn?
ROSEMARYSMITHand
JENNYMOSELEYwonderif
thereisachinkappearingin
Europe’sdatafortress.
June
8-10–Germany,Wiesbaden,MesseFrankfurtAusstellungen.
Marketing+Services2009–tradefair,trends,conceptsandideas.
Moredetailshere:www.marketing-services.de
10–UK,Manchester,DucieStreet,thePlaceHotel.Half-day
conferenceandnetworkingevent–SocialMediaRevolution:Impact
On the case
andImplicationsforB2BMarketingBrands.Inpartnershipwith
Mardev.Fordetails,callAnnaBalink,on+44(0)2086523271or
AnewreportcommissionedbytheUKInformation
email:
anna.balink@mardev.com
CommissionerhassuggestedthatEurope’sinternationaldata
16–UK,LondonNovotelWest.Mail&ExpressDeliveryShow.
transferrulesareunrealisticagainstabackdropofhigh-
Details:http://www.triangle.eu.com/conferences/MEDS/register.htm
volume,globaliseddataflows.Thisis,perhaps,thefirst
16-17–USA,Florida,Orlano,OrangeCountyconventionCenter.2nd
documentedadmissionthattheEuropean‘datafortress’
AnnualDigitalSignageTechnologysummitatInoComm09.Featuring
createdbytheDataProtectionDirectiveiscreaking.
11end-usercasestudiesandinternationalspeakers.Moredetails
Wehavediscussedbeforehowinternationalmarketers
here:http://www.strategyinstitute.com/061609_dsts2/dsp.php
struggletoabidebythedatatransferrules.Currentsolutionsare
16-17,UK,London,CoventGarden,NewConnaughtRooms.
highonbureaucracyandlowoneffectivenessand,asaresult,
Inbox/Outbox2009–keytrendsanddevelopmentsintheemail
massiveamountsofdataareexportedillegallyinthecourseof
marketingindustry.Detailshere:www.inbox-outbox.com
legitimatebusiness.
16-18USA,NewYorkCity,JavitsCenter.DMDaysConference&
TheoutgoingUKCommissionerRichardThomasdoesn’tpull
Expo.Morehere:www.the-dma.org/conferences/dmdays09
anypunchesinhisforwardtotherecentlypublishedRandStudy,
21-27–France,Cannes.The56thInternationalAdvertisingFestival
whichreviewsthecurrentDirectiveandmakessomeradical
(CannesLions).IncludingtheCannesDebate(Friday26that12noon
proposalsforchange.
inthePalaisdesFestivals)whichfeatures SirMartinSorrell,CEOof
“Thereisnowapressingneedtomodernisethedataexport
WPPWorldwide;MarcPritchard,globalmarketingofficerofP&G;
rules.Attheleast,reformmustensureagenuineadequacytest
MaryBethWest,executivevice-presidentandchiefmarketing
–nolongerapedanticandartificialequivalencetestpreoccupied
officerofKraftFoods;andMaryDillon,executiveVPandglobalCMO
withlegaltexts.Amoreradical–butprobablyinevitable
ofMcDonald’sCorporation.Moredetailshere:www.canneslions.com
approachinthelongrun–wouldbetoabandontheexportrules
22-23–Singapore,HolidayInnAtrium(also25-26,HongKong,the
altogetherandsimplymakedataexportersresponsiblefor
Excelsior)–SuccessfulBrandingInAsiaworkshop.
ensuringthatthedataisprocessedincompliancewith
Moredetails:http://www.conferences.com.sg/ws-cb10.htm
internationalstandards.”
22-25–Spain,Madrid,ISECcampus.InternationalSenior
WhileThomas’candourmayhavesomethingtodowiththe
ManagementProgrammeinDirect,InteractiveandRelationship
factthatheretiresthismonth,heisflaggingaseriousconcern
Marketing2009.Afour-daycoursewithleadingprofessionals,
whichissharedbyanumberofotherdataprotectionauthorities.
organisedbyICEMD,DMAandFEDMA–directmarketingassociations
Sadly,thestudydoesnotrecommendgoingquitesofaras
ofSpain,theUSAandEurope.Registerhere:www.icemd.com
abolishingtheexportrules.Itsauthorsfallbackononeofthe
30-July1–UK,London,OlympiaGrandHall.MarketingWeekLive,a
currentmethodsofensuringlegaltransferknownas‘Binding
newexhibition,launchedbythemagazine’spublishers;includingthe
CorporateRules’.
OnlineMarketingShow09,DataMarketingShow09,In-Storeshow
Whilethissystemofself–governancesoundsfeasible,itwould
andtheInsightShow.Morehere:www.marketingweeklive.co.uk
havetobesignificantlymodifiedtobepracticableformost
companies.Onlyahandfulofmulti-nationalshavesucceededin
July
gettingtheirinternaltransferrulesrecognisedandinmostcases
thishastakeninexcessof24months.
TheRandStudydoesmakeinterestingreadingforthosewho
6-8–UK,Cambridge,StJohn’sCollege.PrivacyLaws&Business
havewatchedtheDirectiveasithasbeenovertakenby
22ndAnnualInternationalConference.Moredetailshere:
technologicaldevelopment.Overall,thestudyconcludesthatthe
http://www.privacylaws.com/templates/AnnualConferences.aspx?id=
principlesaresoundbutneedtobe‘supportedbyaharms-based
641&epslanguage=EN
back-end’,whateverthatmeans.
AnynewDirectiveisstillsomeyearsoffbuttheUKisclearly
August
enteringthefrayearlytoinfluenceitsshapeandpurpose.
Thomas’spartingshotwillcertainlygetsupportfrom
internationalmarketers:“Iurgeanapproach...whichcould
10-16,UK,Edinburgh.The7thannualEdinburghInteractiveFestival
bringtheworldclosertoEuropeandEuropeclosertotherestof
(EIF)2009,managedbyacommitteedrawnfromallareasofthe
theworld.”
gamesindustry,includingpublishers,developers,TheIndependent
GameDevelopersAssociation–www.tiga.organdtheEntertainment
RosemarySmithandJennyMoseleyareco-directorsofOpt-4.
&LeisureSoftwarePublishersAssociation–www.elspa.com Visittheirwebsite:www.opt-4.co.uk
42 June2009
www.dmi-news.com
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