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Paceofdeclinebeginningtoslow:study
inbrief
TheBritishrecessioncouldbeeasing,the TheParis-basedOECDsaidtheUKprogressed
OrganisationforEconomicCo-operationand frombeingina‘strongslowdown’toa‘possible
UKpoliticians:‘tweets’
Development(OECD)suggestsinitslatestglobal trough’inMarch.UKindicatormeasuresroseby
TheofficialUKParliament
economyresearch.Thestudyalsopointsto‘a 0.3pointsto96.6(anyincreasingnumberbelow
websiteisusingsocialmedia
pause’intheslowdowninFranceandItaly. 100representsrecovery).
tokeepmembersofthepublic
ItwasabetterforecastthantheG7nations–as
up-to-datewiththepolitical
Map your flyers, airlines told awholedown0.3pointsto91.4inMarch.Onan
activitiesofMPs.
Airportsandairlinesneedtothinkmorecarefully
annualbasistheUKwasdown5.4points
Thewebsite–
aboutsegmentingtheirdatabasesaccordingto
comparedwiththeG7’s10.3pointdrop.
www.parliament.uk
wherepotentialpassengerslive.
OftheotherG7countries,FranceandItalyalso
–hasselecteda
Customerinsightspecialist,G2DataDynamics,
reacheda‘possibletrough’,rising1.2and0.7
thirdpartycontent
Alberto
surveyed30,000UKconsumersandfoundB2B
pointsrespectively.Canada,Japan,theUSand
providertoallow
Nardelli
travellerswillchoosetheairportnearesttheir
Germany,however,werestillinthethroesofa
visitorstoreadthe
home–soifairlinesandairportswantto
‘strongslowdown’.
thoughtsandconversationsof
relevantlytargetthesetravellerswithmarketing
Thestatisticsarebasedontheresultsofupto
seniorpoliticiansasthey
material,theymustfindwaystomap
teneconomicindicatorspercountry,andare
communicateviaTwitter.
theircustomers’locations.
widelywatchedasreliablepointerstofuture
TheofficialParliamentfeed
AlanThorpe,commercialand
trendsintheeconomiccycle.
ispoweredby
operationsdirector,G2DataDynamics,
ThereportaddedthatFrance,ItalyandtheUK
Tweetminster.co.uk,whose
said:“Followingarecentengagement
Alan
areshowingtentativesignsof,atleast,apausein
co-founder,AlbertoNardelli,
withabusinessairline,weareusing
Thorpe
theeconomicslowdown.
said:“PoliticsintheUKhas
GISlocationmappingtoolstooptimisecampaign
TheUSfell0.6pointsto89.9ontheOECD
finallyacceptedthatonline
selectionsandimprovelevelsofaudienceinterest.
scaleandwas11.8pointslowerthanayearago.
socialmediahasanimportant
“WethenemployourEuropean-wideB2B
AmongtheBRICcountries–Brazil,Russia,India
roletoplayinharbouringtrust
prospectfiletoenablepurchaseofonlythemost
andChina–onlyChinamadeitinto‘possible
andasenseoffamiliarity
usefulprospectdata,soimprovingairlines’
trough’territory,rising0.9pointsto93.Theothers
betweenMPsandthepublic.”
chancesofwinningnewflyers.”
alldeclinedinMarchandremainedina
‘strongslowdown’.
Helpingbrandawareness
did you know?
Brazilfellthemostby1.9pointsto92.7,
Aquarterofconsumersaged
althoughonanannualbasisRussiawasdownthe
12to24learnaboutbrands
“HalfthemoneyIspendonmarketingiswasted. mostby21.8points.
onTVandalmosttwo-thirds
ThetroubleisIdon’tknowwhichhalf.”Sosaid Meanwhile,Jean-ClaudeTrichet,presidentof
agreethemediumhelpsthem
WilliamHeskethLever,1stViscountLeverhulme theEuropeanCentralBank,hasbeenreportedas
formopinionsaboutwhich
(1851-1925),founderofLeverBros.Intheearly sayingtheglobaleconomyhadreachedaturning
productstheybuy,saysa
1920sthe‘soapkingofEngland’becamethefirst point:“Inallcases,weseeaslowingdownofthe
studyamong8,000peoplein
presidentofCIMA–theinternationalChartered decreaseofgrossdomesticproductthathasbeen
theUK,US,Germany,India
InstituteofManagementAccountantsandwas observedinthelastquarteroflastyearandthe
andJapan,supportedbyMTV
alsoapresidentoftheCharteredInstituteof firstquarterofthisyear.Incertaincasesyousee
NetworksInternational,
Marketing–whichnowhassome47,000 alreadyapicking-up,inothercasesyouseeit
Nokia,20thCenturyFox,Fox
membersworldwide.
M
continuingtofallbutatalowerpace.”
MobileGroupandChannel4.
E
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4 June2009 www.dmi-news.com
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