COLUMNIST – OUT OF AFRICA
from Zürich
KEITHWISERflieshomefromSwitzerlandwithsomefreshDMinspiration.
Recessionorcrisis? thesedaysasanacademic. havejustcompleted.Itwould
BeforeIleftfortheconference, Hisspecialfieldofinterest almostcertainlynothave
Inspiteofyears
Iwasundertheimpressionthat istrackingeyemovements happenedwithouttheinput
ofexperience,
weweregoingthrougha linkedtoEEGreadings.The andsupportfrommany
recession.ItseemsIwaswrong. goalhereisnotjustto membersacrossthenetwork.
directmarketers
WearegoingthroughaCRISIS! understandhowtheconsumer Thebookisunusualin
Now,tomymind,thereisa processesinformationbutalso manyregards,onebeingthe
neverceasein
hugedifferencebetweena thelevelof‘excitement’thatit numberofinternationalcase
recessionandacrisis,butat elicits.(Tofindoutmoreyou studiesitcontains.Thesehave
theirendeavours
leastInowknowit’sacrisisand canemail: beenprovidedbyIDNagencies
toincrease
notarecession.Anumberof Jarmo.kuisma@hse.fi) inBelgium,Denmark,India,
sessionsfocusedonthis,such Finally,Iwasprivileged, Ireland,Norway,Singapore, response.
as:‘Survivingthecrisis’;and alongwithaclientfrom SouthAfrica,Swedenandthe
‘Gettingnewbusinessinthe SouthAfrica,SteveBerkowitz, UKtonamejustafew.I’lltell
crisis’. topresentMVM youmoreaboutthisnext
Manyofusarecurrently –whichstandsforMassVoice monthandhowyoucanaccess
findingthegoingtoughbut Messaging,anotherglobalfirst. yourowncopy.
hereisLessonnumberthree– Thisapplication,whichisbeing SowhatisLessonnumber
wehavebeenherebeforeand usedverysuccessfullyindirect five?Afterflyinghalf-way
maybehereagainbutweshall marketingtopoliticalparties, acrosstheworldandbackin
comethroughit. charitiesandmanyclosed fivedays,eatinganddrinking
Apartfromthis,therewere communitieslikesportsclubs, toomuch,spendingtimewith
someextremelyinspiring churchesandaffinityaudiences someofthebestdirect
presentationsonbreakthrough ininsurance,literallycreatesa marketersinthebusinessand KeithWiserisfounder/CEO
workinthenetwork. secondmailboxtodelivervoice generallysufferingfrom of5thDimension,basedin
DrMarcRutschmannfrom messagestoasmanysegments informationoverload,it’stime
SouthAfrica.Email:
ourSwiss asyouwant forakip!
KeithW@5thDimension.co.za
agencyblew withinthe
everyone total
awaywiththe audience.
workheis The
doing,which even-better
involves newsisthat
Jarmo
accessingand
Steve
thiscanbe
Kuisma
understanding
Berkowitz
doneatno
episodic costand
memoryinthebuyingprocess. createsarevenuestream.
AsfarasaIamawarehis Thereiseventhefacilityto
work,sofaracross160studies, createone’sownprivatevoice
isgloballyuniqueandprovides networkviatheMVMwebsite,
manyprofoundinsightsinto absolutelyfree.(Formore
whathecallspositiveand information,emailme).
negativetriggersinthe So,whatcanwelearnfrom
decision-makingprocess. thesepresentations?Lesson
Allofthis,ofcourse,feeds numberfour–inspiteofyears
intothefinalcommunication ofexperience,directmarketers
whichdeliversexceptional neverceaseintheirendeavours
results.Ifyouwanttoknow toincreaseresponse.
more,emailMarc:
marc.rutschmann@ Inputandsupport
mrutschmann.com Thefinalhighlightformewas
NowbacktoJarmoKuisma, beingabletolaunchanew
whoisspendingmoretime directmarketingbookthatI
www.dmi-news.com June2009 25
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52