BLUNDSTONEOSTERBERGERexplainshow
socialmediatrendsfitintothemarketingmix. Blogging . . .
Tomanyofus,bloggingisstill micropublishingplatform
astrangephenomenon.We’ve keepingyournetworkofpeople
Oneformof
Inshort,thebloggingshine
hadwornoff.Youhadtopost
beenexcitedbyitinthemass updatedabouteverystepor
advertisingthat
frequentlytokeepthecrowd
media.We’veheardthestories moveyoumake,whichevent comingback,butyoualsohad
ofbloggerstakingonlarge youattend,howyoufeel,where
hasbeenaround
tobeinterestingenoughfor
corporationsandwinningtheir youcomment,whatyouthink
questsforbetterproductsand andwhatyoufindfunny.
sincethevery
themtobeentertained.Many
justcouldn’tbebothered.
the‘revolutionofgrassroots Butbacktoblogging–isit
media’andallthatcomes heretostay?
beginningofthe
ThisiswhereTUMBLELOGS
helpedout.Serviceslike
alongwithit. It’sstillniche,it’sstillfunky,
Internethas
TUMBLRweredeveloped(that
Inordertobetterguess andevenaftersomeinitial alsogavethisnewtrenda
what’snext,weneedtotakea struggles,ithasbeenembraced
prevailed
name),whichwassuitablefor
closerlookatwhatblogging bythemassmedia(every
reallyisanditshistory. seriousonlinenewspapernow
–banners.
bloggersandaudienceswith
ever-decreasingattentionspans.
Backin1997,aguynamed hasa‘blogging’section). Itallowedfora
JornBargercameupwiththe stream-of-conciousnesstypeof
word‘weblog’todescribea Bloggingcharm bloggingandsavedheapsof
personalwebsitekeptina Blogsarerunbypeople,not time.
diary-likemanner.Onlyacouple corporations.Theyusuallyhave Still,effortneedstobe
ofyearslater,abloggercalled aface(orfaces)andhave madetomaintainsuchastream.
BradFitzpatrickstarted opinions.Theypolarise,they AndthisiswhereTwitterkicks
Livejournal.Infewmonths,a engageandtheydon’thaveto in.Twitterinitiallywaslabelleda
smallSanFranciscostartup keeptothecodeofethics ‘microblogging’service,
namedPyraLabsstarted normalchannelsdo. effectivelyservingdigestible
offeringaservicecalled Blogginghasmatured.The chunksofinformationabouta
‘Blogger’.Bloggerand topblogsoftheworldhave ‘personalpublisher’in140
Livejournalweretoolsthat millionsofreaders,followers characters.IthasanAPIother
madeitsupersimpletocreate, andfans. appscanpluginto,ithasRSS
editandmaintainasmall Asbloggingmatured,alot andalltheothertechiegizmos
websiteandpostfrequent ofpeoplewereputoff.How aproperserviceshouldhave.It
content.Whilethiswasn’t couldyoustay hastakentheprincipleof
exactlynew,theseservicesdid interestingenoughto personalpublishingasfarasit
onething–theymadehaving keepyour cango,prettymuch.
yourownwebsiteeasy.The audience?There Twitterhasbecomeahuge
barrierswerebrokendown. wasalsothefact phenomenonandhasgrown
Withsmallimprovementsto that‘rockstar’ overathousandpercentwithin
thetechnology,blogging bloggerslikeSeth thelast12months.
suddenlybecamenotjust Godin,Kottke, Butwhy?
broadcasting,butconversation. GuyKawasaki,et Becauseit’sliketextingwith
Peoplewhoreadyourblog alwereoccupying mates,buteveryonecansee.
couldcommentandfeedback. ahugeplaceinthe Already,thenoiseisgetting
Youcouldlinktootherpeople’s ‘blogosphere’.It loud.But,fromtheinitialaweof
blogsandtrackbackwouldshow madecompetingfor beingabletofollowpeoplein
youwholinkedtoyourblog. theremainderofthe realtime,ithasbecomea
Aboveall,thismadeus spotlighthard. challengetomanage.
realisethatpeopleandnot
companiesarethecreatorsof Sowhat’snext?
content.Let’scallthisprinciple Somesayvideoisthenextbig
‘personalpublishing’. thing,butthat’sbeen
Facebooktookallofthisto predictedbefore.
thenextlevel–itis Peopleseemto
essentiallya forgetthatitis
22 June2009
www.dmi-news.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52