SLR p58 pp Jun09.qxp 29/05/2009 15:13 Page 58
product panels
advertisement features
Outdoor posters put bite into Uniwell to distribute Partner Tech’s
Merrydown’s sales drive new PT-6200HR terminal
An outdoor poster campaign promoting Partner Tech UK is pleased to announce
Merrydown Vintage Ciders “big appley taste” that it has signed a deal with leading
is being displayed on high profile sites around point-of-sale distributor Uniwell to
key retailers this summer. distribute its highly anticipated PT-
Last summer sales of bottled cider saw a
6200HR terminal.
staggering 43% increase [Neilsen]. To The terminal is set to have a strong impact on the EPOS
capitalise on this, Merrydown will place the market as a cost-effective all-in-one POS solution. Boasting an
posters at specific sites to support Scottish impressive 10.4 inch high resolution touch screen, a multipurpose
retailers and help drive rate of sale by 3 track magnetic card reader, an 80mm thermal receipt printer, 2 x
highlighting the refreshing qualities of Merrydown and increasing 20 VFD customer display and a fanless processing system all built
awareness of the brand at such a key time. in, the terminal is the smallest of its class.
Tel: 0800 917 3450 www.uniwell.co.uk
Fresh approach for market-leading BIC gets ready to go back to school
New Covent Garden soup Leading stationery brand, BIC, is
New Covent Garden is launching a
set to build on last year’s Back to
summer soup range, focusing on the fresh
School success, with its fantastic
and natural attributes of the brand.
product range for 2009.
The market leader in the UK’s £138m
While the Back to School retail
chilled soup market is launching two new
market in 2008 showed 6.9% value
summer variants – Carrot & Coconut and
growth, BIC cemented its
Watercress & Crème Fraiche. Both can be
reputation as the first choice for
eaten hot or cold. New Covent Garden is
stationery products, with a value growth of 10.1%.
also boosting its summer range with the re-introduction of three BIC’s must-have recommendations for the new school term
‘summer only’ variants that performed particularly well last year – include the Cristal® family, BIC® Kids range, Tipp-Ex®, mechanical
Pea & Mint, Gazpacho and Summer Vegetable. pencils, highlighters and permanent markers.
Tel: 0113 248 0606 Tel: 01895 827 100
New “Instabadge” is the Re-usable
Name Badge for credit crunchers
Badgemaster, the leading UK’s manufacturer of custom made, ready-to-
wear employee name badges has launched a new product range to fulfil
the needs of the re-usable name badge market. ‘InstaBadge’, as its name
suggests, enables employers themselves to create instant name badges
for new starter and staff changes and they can also recycle the
Instabadge name badge from leavers to new starters.
Major employers that have already switched to Badgemaster Instabadges
include: Ikea, Iceland, Homebase, Somerfield, the Co-op and over 1000
smaller and independent companies.
“InstaBadge offers the good looks and performance of a permanent badge
with all the flexibility of a re-usable one”, explains John Bancroft,
Badgemaster’s Managing Director. “It’s ideal for workplaces with frequent
staff changes, as new employees can be smartly badged from the word
go.” The wearer’s name is held on ordinary card or paper within the badge
rather than engraved onto it, so employers can control costs by re-using
the badge frames when staff leave. The design together with
Badgemaster’s long-established expertise in corporate personalisation,
means that customers who prefer the re-usable option needn’t sacrifice either choice or visual appeal for economy. The new range includes
six different styles, all available in any base colour and with plenty of space for individual corporate designs and logos.
In terms of aesthetics and durability, “InstaBadge neatly overcomes the drawbacks often associated with re-usable name badges”, explains
John. “The wearer’s name is printed onto ordinary card or paper. This means that no special equipment is required and badges can be
recycled to new wearer’s for a fraction of a penny. It is then held perfectly secure and level, so there will never be any of the poor
impression often created by lop-sided printing or peeling corners to contend with.
The Instabadge has a unique advantage for all environments where hygiene, health and safety are paramount. Its unique moulding
combines an integral fastener as part of the badge and so avoiding the chances of the pin or badge becoming accidentally detached.
Tel: 01623 722 112
58 l SCOTTISH LOCAL RETAILER l JUNE 2008
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