SLR p44-46 Hotlines Jun09.qxp 29/05/2009 11:36 Page 46
hotlines
NPD
What’s new and from who for June 2009...
Rebrand for Allday Animal fun with Dairy Milk
Procter & Gamble (P&G) has re-branded the Alldays range, making it part Buttons
of the UK’s best selling pad brand, Always. The new range will also
include two new individually wrapped products: Always Normal and
Always Normal Freshness. The individually wrapped liner segment is the
biggest category growth driver as it represents 24% of the UK overall
liner market, and P&G is set to boost market growth by driving daily
usage with the new extended range. The launch will also include new
packaging across the range communicating the ‘New name, same Alldays
product’ message to reassure existing customers of the brands continued
quality. The launch will be supported by a full marketing campaign
starting in July including; television and print advertising.
Tel: 0800 597 3388
Turning up the heat with hot snacks
Kepak Convenience Foods (KCF) is extending its
range of snack products. The market leader in the
UK’s £102m hot snacking market, and supplier of Cadbury has introduced a new pack design
the Rustlers range, is launching two UGO’s Deli for Dairy Milk Buttons.The company is also
Café products, Chargrilled Chicken, Mozzarella investing into a ‘Buttons Fun on The Farm’
and Pesto & Bacon, Cheese and Mustard campaign to support the launch.
Mayonnaise, at a £2.39 price point. UGO’s Deli Kate Harding, trade communications
Café provides consumers with an alternative to manager for Cadbury, says: “Each pack
sandwiches. The range will be available in ready features a including Cat, Pig, Panda, Owl
to merchandise cases of four, designed for ease and Monkey, with CDM Buttons for eyes.
of merchandising and maximum on shelf impact. CDM Buttons are worth £10m a year and are
The UGO’s Deli Café launch follows the successful the biggest Kids confectionery mini bag in
introduction by KCF of selected Rustlers hot the market. The campaign will have the
snacking products in £1.89 and £1.49 price marked packs, leading to sales increases of up to ‘Buttons Fun on the Farm’ activity at its
60%. core, supported by PR, radio and press and
UGO’s Deli Café is currently being supported by a nationwide sampling campaign. outdoor ATL.
Tel: 01772 421442 Tel: 020 7485 0100
Two new Snack a Jacks Wispa makes its dessert debut
Snack a Jacks is launching two new Müller UK is launching Wispa Twin Pot, the
flavours; Berry and latest addition to the Cadbury Twin Pot
Sweet Chilli. These chilled dessert range.
additions are set to The press advertisement will
sweeten retailers’ invite consumers to ‘Welcome
snack offerings and back the Wispa by dunking it
spice up sales. The in chocolate’ describing the
Berry flavbour will new Cadbury Twin Pot line as
complement its top ‘A thick and creamy chilled
selling caramel chocolate dessert with Cadbury
flavour, an Wispa pieces on the side.’ The
opportunity to Wispa launch activity is one of the
increase purchase focal points of the £2m marketing
frequency and spend Müller UK is putting behind
drive incremental sales. The Sweet the Cadbury desserts portfolio.
Chilli Snack a Jacks offers the opportunity Cadbury Wispa Twin Pot is also
to enjoy a permissible version of this expected to benefit from the halo effect
flavour, driving healthy retailer profits. The of Cadbury’s £3m brand support package
Sweet Chilli flavour will be available in for Wispa.
standard single packs (rrp 55p) and the new Cadbury Wispa Twin Pot replaces the Cadbury Mini Eggs
Berry flavour in both standard single packs Twin Pot, but will be a permanent addition rather than a Limited Edition line. It will be
(rrp 55p) and six packs (rrp £1.97). packaged in 90g pots with an rrp of 68p and is available in trays of either six or 12 pots.
Tel: 01494 681136 Tel: 01630 698600
46 l SCOTTISH LOCAL RETAILER l JUNE 2009 WWW.55NORTH.COM
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