SLR p44-46 Hotlines Jun09.qxp 29/05/2009 11:35 Page 45
hotlines
NPD
What’s new and from who for June 2009...
Best of Both just got better Drink, think, win
Hovis is set to drive retailer profits with improved nutritional claims for its Best of Both. The Britvic has launched Drench
newly substantiated claim reveals that two slices of Best of Both contain as much calcium as spring water on-pack
a glass of milk. Communicated to consumers through on-pack flashes and supported by radio promotion to drive visibility
and print advertising, the new claim amplifies the nutritional benefits of Hovis Best of Both and trial, as well as remind
and adds further value to the brand encouraging consumers to trade up. Premier Foods consumers of the benefits of
expects the latest claim staying hydrated. The Drink,
will drive further Think, Win promotion is
market growth and being communicated on
incremental sales. all Drench spring water
Retailers should ensure packs and will last for
they stock up on Best three months, so
of Both to take retailers should be
advantage of this stocked up for the
significant sales anticipated increase in
opportunity. demand the promotion
will create. Consumers
Tel: 01494 681136
will have to spot
drenched prizes through
a hole in the label, along
Get ready for sweet summer sales with a unique reference
Wrigley has unveiled a hatrick of initiatives to shake up the number. They will then
confectionery aisle this summer. First up is brand new be directed to staydrenched.co.uk to enter
Starburst Smoothies. Each sweet contains no artificial the coded number and play a mental agility
ingredients but does contain real fruit juice. The Smoothies game to determine whether they’re a
are available in three flavours – Strawberry & Banana; winner of a great drenched prize, which
Blueberry, Strawberry, Yoghurt; Mango & Passion, and includes smart cars, iPhones and 160GB
merge the taste of fruit with creamy yoghurt flavour. personal video recorders.
Available in stick and large sharing packs, they will have an
rrp of 39p for a stick pack and an rrp of £1.37 for a large
Tel: 0845 7581781
share bag. The launch will be supported by a marketing
campaign that includes TV advertising, online activity,
consumer PR, POS support and extensive sampling. Rowntrees Randoms
Also benefiting from a revamp, packets of Starburst launched
Choozers will now contain an Apple & Orange flavoured Nestlé Confectionery has launched
chew in addition to the Raspberry & Orange and Orange & Rowntree Randoms. Available in impulse
Mango variants. bags, the jelly sweets come with a variety
Completing the line up is the Skittles range which will also of textures, flavour and shapes, free from
undergo a re-launch with new packaging designed to be more eye catching on the artificial colours and flavours. The launch is
confectionery fixture. backed by a £6m media campaign including
TV, outdoor advertising and an internet
Tel: 020 7632 2400
presence, a critical medium for attracting
the target audience. The TV ads will air from
5 June and it is expected that 97% of 16-24
A berry healthy kids’ drink from Tropicana year olds will see the media campaign.
Tropicana Kids is a new 100% pure juice offering whose launch Retailers are advised to stock up to benefit
presents a huge incremental sales opportunity for from the incremental sales that the huge
retailers. By aligning the brand’s natural credentials media campaign will generate. Rowntree’s
with its core range, Randoms are available in a 50g bag with a
Tropicana plans to capitalise on its 34% market rrp of 39p.
penetration, targeting the 2.8 million brand loyal UK
households with children who already purchase
Tropicana Pure Premium.
The new one litre juice drinks will be available in two
popular kids’ flavours: ‘Strawberry and Raspberry’;
and ‘Apple and Blackcurrant’ (rrp £1.99). The ‘100%
juice and nothing else’ message communicated on
pack will appeal to parents looking to give their kids
a healthy but tasty drink from a brand name they
already trust.
Tel: 01494 680727 Tel: 0207 479 0910
WWW.55NORTH.COM JUNE 2009 l SCOTTISH LOCAL RETAILER l 45
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64