SLR p44-46 Hotlines Jun09.qxp 29/05/2009 11:34 Page 44
hotlines
NPD
What’s new and from who for June 2009...
HOTLINE FOCUS
Lighting up barbecue sales
The BIC MegaLighter is a practical
alternative to matches or
regular lighters, and is
Cost savings
sure to generate extra
interest from
consumers looking for
the perfect utility tool
from P&G
over the BBQ period.
It’s compact and
offers consumers a
convenient lighting
P&G has a category leaders like solution that
boost for the P&G are striving to find features: consumer
laundry and the most innovative and friendly push button
femcare effective ways to deliver for ignition; curved
categories with value to the consumer. Our body shape for
a focus on value aim with this initiative is comfortable handling;
and cost savings to offer consumers savings medium sized wand
with a number with every pack along with (6cm) for convenient
of iniatives the brilliant cleaning use; hanging mechanism for easy storage;
across the Ariel results they’ve come to visible level of gas and 750 number of lights
range and brands expect from the Ariel under normal conditions of use.
Tampax, Always brand. The BIC MegaLighter is available to buy in
and Always “The savings claims either black or green, in a single blister
Envive brands. on pack will create pack or as a counter display of seven. The
The consumer value initiative stand out on shelf, rrp is £2.49.
across the Ariel range is to and with the
educate shoppers and cement promise of
Tel: 01895 827100
the brand’s place at the front of outstanding
consumers’ minds when it cleaning that won’t
comes to innovation, cleaning break the bank, Which way is up?
performance and value. retailers can Britvic is turning the labelling on cans of
Following the recent portfolio- expect to see Tango upside down following a dare by
wide compaction across greater demand social networking site, Bragster.com, to
powders, liquitabs and tablets, across the Ariel drive sales of the carbonated drink.
the new campaign focuses on range.” Appearing on all 330ml variants, the reverse
the cost and energy The company has design will guarantee stand out on shelf
saving potential for also launched a and in chillers, so retailers should be
consumers using real value initiative stocking up to take advantage of the
the new across products from its category increased consumer awareness the novelty
compacted SKUs leading brands Tampax, Always packaging will create.
on a cool wash and Always Envive. The femcare Sally Symes, senior brand manager for
cycle. Using the on- expert is introducing £1 deals on Tango, says: “The new upside-down cans
pack strapline Tampax 12-packs, Tampax Compak will only be
‘Turn To Cool Wash’ 8-packs and single packs of available for a
alongside clear and Always pads and Always Envive in limited period but
simple savings a bid to drive repeat purchase by will significantly
claims, such as focusing on consumer desire for increase visibility
‘Save up to £1.60 in value. in display units and
energy with this Paul Lettice adds: “Femcare offers consumer interest
pack by turning to a strong opportunity for sales as it in the two and a
cool wash’, the focuses directly on women’s basic half million cans
initiative is being supported by an needs, however, category volume sales available.This
integrated marketing campaign that remain flat. This new value initiative will activity will
includes TV, print, PR and online activity. drive cost savings into the key areas of increases sales and
P&G trade communications manager, Paul the category and retailers should ensure profit
Lettice, comments: “With the current they are using clear merchandising opportunities, so
economic climate shining a light on the strategies to maximise the potential of the retailers should get
cost of living for all our consumers, fixture.” stocked up now.”
Tel: 020 7485 0100 Tel: 0845 7581781
44 l SCOTTISH LOCAL RETAILER l JUNE 2009 WWW.55NORTH.COM
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