SLR p40 OT - Brand News Jun09.qxp 01/06/2009 12:49 Page 40
inside business
OFF-TRADE
Down in
Blood departs S&N
one...
S
cottish & Newcastle UK has progress in the delivery of its plans. However,
announced that managing director, for personal reasons, Jeremy has decided to
Jeremy Blood has left the business. leave the business. I would like to thank him
Aberlour, part of the Chivas Brothers award- His decision to step down has started a search for his significant contribution to building
winning single malt whisky portfolio, has for his replacement, which the company says both the company and its brand portfolio over
reached the significant milestone of 200,000 it will announce soon. In the interim, the the last 20 years and for his work over the last
9l case sales in the 12 months ending 31 existing management team will run the busi- 12 months to integrate Scottish & Newcastle
March 2009, a result that delighte the ness on a day-to-day basis, reporting directly and Heineken UK. We wish him well for the
company… Ian Macleod Distillers is to to Didier Debrosse, Heineken’s regional presi- future. S&NUK has a very strong and experi-
launch an extremely rare, limited edition dent, Western Europe, who will assume exec- enced management team and excellent
Springbank 40 Years Old from its award- utive management of the company. employees, who will respond professionally
winning Chieftain’s Single Malt Whisky Commenting on the change, Didier and will remain focused on developing our
collection to the domestic market in the UK Debrosse said: “S&N UK is making good UK business.”
and worldwide. The limited edition release of
398 bottles will be available from July but
may be out of the reach of most c-store
The hard work
shoppers (and retailers!) thanks to its
Packing them in
whopping rrp of £1,000 a bottle…
Constellation Europe is set to target the
done for you
S&N UK has adapted the packaging for three
of its leading brands, offering more
mainstream Chilean category with the
launch of two new Chilean varietals, Echo
Falls Sauvignon Blanc and Echo Falls Shiraz. B
acardi Brown- environmentally friendly and convenient
Forman formats for customers and shoppers.
Brands has Across the rest of the year the leading
The new varietals will be backed by a launched Southern company will be rolling out collated film
comprehensive summer-long above and Comfort, Lemonade & packs on selected SKUs for Foster’s,
below the line marketing campaign. The new Lime – a new premium Kronenbourg 1664 and Strongbow to replace
varietals are now available to order across Southern Comfort the original cardboard packaging.
all channels with an off-trade rrp of £5.49 ready-to-drink line Significantly lighter than card, collated film
per bottle… Gaymer Cider Company, the extension – in both offers retailers excellent stacking capability
dedicated expert in cider, is relaunching two single and 4-packs of and stable, tight pack formats to provide less
of its premium products, Addlestones and 250ml cans. The pre-mix damage while also providing manufacturers
Gaymer’s Orchard Reserve, in new of Southern Comfort, Lemonade & Lime will more flexible packaging to carry effective
distinctive 500ml bottles, which teh be introduced to the market in time for the promotional messages. The new formats will
comapny says reflect the quality of the summer months, making the 5% abv drink an also give shoppers products that are easier
ciders themselves... Premier Rugby has ideal choice for people socialising with friends to handle and packaging that withstands
reached an agreement with Diageo, the at home or outdoors. fridge temperatures better.
owners of Guinness, to extend their Single cans have an rrp of £1.59 and the 4- S&N UK has launched new collated film
sponsorship of the Guinness Premiership for pack has an rrp of £5.99. packs for Kronenbourg 1664 8x440ml PMP
a further season. The sponsorship of and 12x440ml packs. From mid-May
arguably the world’s most competitive rugby Strongbow and Foster’s will introduce the
union league will therefore extend up until
Stella sales buck
packaging in 4x500ml PMP packs while the
the end of the 2009/10 season… 8x440ml PMP and standard packs of
Constellation Europe has announced the
decline for A-B InBev
Foster’s and Strongbow will benefit from the
unveiling of new-look packaging for flagship new packaging from July and August
wine brand Hardys. The redesign will run
across the entire Hardys sub-brand portfolio,
and will be rolling out through all channels in A
-B InBev has announced a decline in respectively.
beer volume of 6.8% in the UK in the
first quarter of the year, although it
all markets over the course of the summer, stated that Stella Artois and Beck’s performed
starting this month… A new WKD 10 x 275ml well. According to the first quarter report
pack is to be made available to UK stores for Stella Artois reversed a declining trend in
a limited period only this summer. The brand health, with strong improvements in
promotional pack has previously been basic brand health indicators since the intro-
utilised in Northern Ireland where it was duction of its new creative strategy and the
highly successful in generating incremental launch of Stella Artois 4% last year.
sales volume and the company hopes the Commenting on the results Stuart MacFar-
same will happen for retailers in Scotland… lane, InBev President of UK and Ireland said:
Australian wine brand Wolf Blass has today “The results for Stella Artois in the UK clearly
announced a partnership with Five TV for speak for themselves. We are extremely
the 2009 summer of cricket, including the pleased to have gained market share for two
nPower Ashes series and the West Indies’ successive financial quarters despite the diffi-
team tour of England. cult market conditions and challenging
economic climate.”
40 l SCOTTISH LOCAL RETAILER l JUNE 2009 WWW.55NORTH.COM
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