SLR p22-31 Awards Jun09.qxp 01/06/2009 10:23 Page 27
inside business
MASTERPLAN FOR PROFIT 2009
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NEWSTRADE
News is good news for
retailers in Scotland
As one of the most important footfall drivers in convenience retailing, news and
magazines offers retailers the perfect opportunity to keep their customers coming
back day after day, says News International.
TOP NEWSTRADE TIPS display should be close to the tuntities that might come their every day. Availability is the key
1. The newstrade category is door or till points, and it always way. Look at newspapers each to ensuring maximum sales
vitally import to Scotland’s helps to make use of non tradi- day to see what is being 5. Look for support from newspa-
convenience stores as a footfall tional displays if you can, such promoted for future issues and per groups on taking your
driver and when they arrive at as secondary facings next to ensure staff push offers to business forward, in-store
your store, newspaper shop- wine and beers or in-store maximise sales. Also make promotions, the possibility of
pers will invariably buy from bakery for newspapers for sure you look at trade press to home news delivery and more.
other categories, pushing up people simply popping in and get information and ideas of At the end of the day, if you
basket spend and driving prof- forgetting they have not what others are doing and see don’t ask you won’t get, more
its in your store. purchased a paper. if any of those ideas might often than not. you’ll find that
2. Stores need to have a good 3. Retailers should make sure work for you in your store. there is support there for you,
visual display of news product they are always aware of what’s 4. Always ensure you have news- if you are just prepared to ask
to allow customers to see the going on in the market to papers available for sale all day, for it.
category. Ideally, at least one make sure they spot any oppor-
WWW.55NORTH.COM JUNE 2009 l SCOTTISH LOCAL RETAILER l 27
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