SLR p22-31 Awards Jun09.qxp 01/06/2009 10:23 Page 26
inside business
MASTERPLAN FOR PROFIT 2009
MT83MT76MT82MT65MT87MT65MT82MT68MT83MT50MT48MT48MT57
CRISPS & SNACKS
Making crisps & snacks
work for you in-store
With Scotland’s love of crisps and snacks well documented, it’s critical that Scotland’s
local retailers get on top of this vital category. P&G’s Pringles brand, along with the
ShelfHelp programme, offers some advice on making the most of the category.
T
he crisps and snacks cate- 2008] convenience store are :
gory is worth a massive What your crisps and snacks 1. Product availability
£2.2 billion in the UK. [IRI customers are saying: 2. Staff friendliness
GB National p52 w/e 22 Nov The top three things your 3. Value for money
2008 / GB National Datamonitor crisps and snacks customers say [Source: HIM CTP 2008]
2008.] they want from their local
In convenience, the average
crisps & snacks category
shopper will visit their local
store 3.8 times per week and
spend £6.30 per trip,
making their weekly spend
£23.94. These shoppers buy
crisps and snacks products
as part of their food for now
shopping mission – they also
buy confectionery, soft drinks
and newspapers as part if this
shop. [Source: HIM CTP
A recommended
ShelfHelp
planogramme for
the crisps and
snacks feature.
26 l SCOTTISH LOCAL RETAILER l JUNE 2009 WWW.55NORTH.COM
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