SLR p18-19 wrigley project Jun09.qxp 01/06/2009 12:44 Page 19
inside business
WRIGLEY PROJECT
So how did they
look in-store?
In preparation for next month’s
“Well, the biggest
praise I can heap
on to the work
focus on POS Placement &
that Paul and his
team have done Rotation, a brand new POS unit has
in my store is that
I hardly noticed
been installed in the Londis store
that anything had
changed!”, says
Pete.
on Cadzow Street in Hamilton.
“The units look
absolutely Store manager Emma Kinsman is
fantastic – they
really look like
pictured with the unit, promoting
they belong there,
and to be honest I
doubt my
new Starburst Smoothies.
customers will
even notice the
Look out for more in next month’s
difference.”
Which seems a shame after so much time,
issue of SLR…
effort and work, but Paul is delighted at Pete’s
response.
“We couldn’t have hoped for a better reaction
from Pete,” he says. “We didn’t want to redo
Pete’s store – we just wanted to optimise his
three displays with as little fuss as possible,
and I believe we’ve achieved that.”
Pete agrees: “They look superb, they really do.
3
POS Placement
& Rotation
I’m so pleased. We now have a wider range of
gum and sugar confectionery products, we’re
less likely to have availability issues and we’re
giving ourselves the best possible chance to
maximise profits from our key tillpoint areas.
“I’m so pleased that I’ve already asked Paul if
we can have the same units for my other
stores!”
Now all that remains is to keep the units fully
stocked, and monitor the effect on sales in the
category. Check out next month’s SLR for a
progress report….
Store:
Londis,
Cadzow Street, Hamilton
WWW.55NORTH.COM JUNE 2009 l SCOTTISH LOCAL RETAILER l 19
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