SLR p12-13 cs Jun09.qxp 29/05/2009 12:01 Page 12
cover story
Win your
share of
£50,000 –
ONLY
with SLR!
SLR has hooked up with P&G as the ONLY magazine
in Scotland to offer 50 Scottish retailers the chance
to win a WHOLE category – worth £250 per store!
A
s most of you will know by now, Scottish Local Retailer really only exists for
one very simple reason: to help you, Scotland’s local retailers, make more
money. We’ve said it a thousand times before, but it really is that simple.
And this month we have yet more proof of that fact! We have hooked up with
P&G to offer no fewer than 50 Scottish local retailers the chance to win an entire
category as part of an overall £50,000 UK-wide giveaway.
There are a guaranteed 50 winners in Scotland – only through SLR – and every
one will win the entire femcare range including market leading P&G brands
Tampax and Always.
The prize is worth £250 to each of the 50 winning retailers.
As part of the overall package, P&G is also providing every retailer with the
chance to earn the most from this potentially lucrative category by providing
ShelfHelp guidelines to best merchandise the fixture. This category advice has
been proven to maximise sales and boost incremental profits.
P&G’s ShelfHelp programme is a category management tool designed to help
retailers boost sales and make the most of their fixtures. ShelfHelp includes advice
for retailers to maximise the potential of the health & beauty category, as well as
snacks, baby care, homecare, laundry and batteries.
Trade Communications Manager for P&G, Paul Lettice, comments: “We are so
pleased to be able to offer such a unique and incredible prize to convenience retail-
ers in Scotland through SLR.
“Femcare offers a strong opportunity for sales in Scotland and across the UK as
it focuses directly on womens’ basic needs, and has a high
purchase rate as an essential item. We believe that there
is significant potential profit waiting to be unlocked in
stores nationwide, as this is a category which doesn’t
always receive the attention its scale demands.
We would encourage you to enter this great give-
away as soon as you can. The earlier you enter the
more chance you will have of winning one of these great
prizes – good luck!”
12 l SCOTTISH LOCAL RETAILER l JUNE 2009 WWW.55NORTH.COM
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