The general
organization of the
magazine remains
the same but the
ON MAC
look and readability
are enhanced.
The Winged M gets an update
It’s all about fonts, photos, colors and money.
M
embers reading this page should the reader fi nd administrative, social
multnomAh A
have noticed a signifi cant but
thletiC CluB
June 2009 and athletic sections easier.
not overwhelming change to the The popular Scrapbook, which was
design of The Winged M. located at the back of the magazine,
For the past 16 years, the has moved closer toward the center. It
magazine design has remained largely now covers two pages, and the photos
unchanged, and for most members, are slightly larger. In the Scrapbook’s
the design has served its purpose. previous location, members can now
In 2008 an opportunity arose that fi nd Try This at MAC, a one-page
enabled the club to freshen up the highlight of something the club offers,
magazine design and meet a few whether it’s a restaurant menu item, a
challenges that were on the horizon. new fi tness class format or a piece of
In general, members and staff were exercise equipment.
pleased with the look and readability The cover uses a solid band of
of the magazine, although there was color for the title, making it easier to
always a desire for more photos. In read. The general organization of the
2008, the magazine experienced a magazine remains the same and there
signifi cant drop in ad sales. Because are still about two features each month.
the magazine design and fonts did not The design was created by Terrie
use space effi ciently, and the number
Help y
our f
amily and friends Thompson of Thompson Typographics
of magazine pages dropped, there of Portland. Julia Omelchuck, the
See page 16
was more pressure to cut the existing club’s graphic designer, implemented
stories and photos. the design into the department’s
The new design uses a font nearly workfl ow.
the same size as the previous font yet more
Beginning with the front
There are certain to be a few minor
words fi t in the same amount of space.
cover, The Winged M receives
changes as the art of design meets the
The headlines were made slightly smaller
a graphic redesign.
day-to-day realities of production. If
and changed to a more readable font. A members have questions or comments,
tint was added to the pages in order to they should contact Communications
provide a more colorful experience and let Manager Michole Jensen at mjensen@
themac.com or call 503-223-8749. WM
12 | The Wınged M | June 2009
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