new products and ideas.” good working relationship.”
What is Pure Party’s approach to brands and What are your top tips for successful buying?
licensing across partyware and dress-up?
“Knowing your industry, knowing your products and negotiating hard.
“In a family-orientated store where the fun begins with a children’s party, Ensure you give your customers the best products at the right price and
licensed characters and products are essential. Pester power from never knowingly be undersold.”
pre-school to approximately seven years old is rife, stemming from TV
shows, fi lm launches and DVD releases which are readily available to What’s your favourite party product and why?
all. It’s essential to offer these ranges, providing you have good working
relationships and planned exit strategies with suppliers.” “It has to be the new everyday dress-up range. I worked hard with
suppliers to come up with new adults and kids costumes at unbelievable
Are there any new ranges/products/companies you prices. The quality of the costumes, attention to detail and the time taken
have got your eye on at the moment? to develop this range are refl ected in its overall performance to date.
I am also extremely excited about the personalised photographic balloons
“Combined, foil and latex balloons account for the majority of our party which we will be launching at the end of May. These are different to
sales, with dress-up coming a close second. The Pure Party stores anything else currently on the market. They are really cool and a great
are great testing grounds for new supplier and/or product trials before product for any occasion.”
releasing them to the entire store network. I am extremely excited about
the new photographic, personalised balloons which will soon be launching
in stores.”
What do you think the future holds for the party
industry?
“Party is a growing category, which does not seem to have been
negatively impacted by the economic downturn, as more and more
people are choosing to party at home rather than going out.”
What is the most satisfying thing about your job?
“I get personal satisfaction from briefi ng a supplier on a new product
and seeing it develop from an idea or drawing into an actual product
which sells in stores. My team also have a large part to play in my job
satisfaction. They work hard to achieve the common goals set out and
together we make things happen and achieve our targets. We have a very
from
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