OTS p8 news Jun09.qxp 28/05/2009 15:09 Page 8
news
Wine joint venture reports strong sales
A joint venture between emulate. Bibendum brings a and we’ve seen non-traditional opportunities to drive revenue
foodservice wholesaler 3663 and wealth of wine knowledge and avenues of business open due to through wine sales.”
Bibendum Wine has recorded sourcing expertise to the table our partnership,” added Alex.
strong results at the end of its while 3663’s unparalleled Michael Saunders, managing
first year of trading despite the distribution network makes it director of Bibendum said: “In the
impact of market conditions. possible for every single customer year ahead, trading conditions are
ViVAS was created to offer to benefit.” going to remain tough and we
3663 customers an exclusive The service enables the are prepared. We will continue to
range of wines, and since forming companies to consolidate food expand the wine range on offer.
it has proven to be successful, and wine deliveries which Bibendum’s experience and
and although full financial details reduces hassle for customers relationships with suppliers
have not been revealed, Alex while offering them a around the world allows us to
Fisher, managing director of 3663 comprehensive wine range that source and create bespoke wines
said: “When ViVAS was brought to incorporates products from for ViVAS that meet consumers’
life we knew we could help boutique wineries as well as changing needs. We are able to
customers in a way that more established brands. “The forecast trends to ensure that
competitors would struggle to relationship is a successful one customers can capitalise on
Stella sales buck decline for A-B InBev
The largest brewer in the world, health indicators’ since the share for two successive beer launches of the last
A-B InBev, has announced a introduction of its new creative financial quarters despite the decade.”
decline in beer volume of 6.8% strategy and the launch of Stella difficult market conditions Across the globe, A-B
in the UK in the first quarter of Artois 4% last year. and challenging economic InBev volumes increased
the year, although the company Commenting on the results climate. The successful UK 0.9%, with own beer
said that its Stella Artois and Stuart MacFarlane, InBev performance can be volumes up 0.5%. This
Becks brands performed well. president of UK and Ireland, said: attributed to product was speaheaded by a
According to the first quarter “The results for Stella Artois in renovation and innovation 3.5% increase in ‘Focus
report Stella Artois reversed a the UK clearly speak for supported by the launch of Brands’, such as Stella
declining trend with strong themselves. We are extremely Stella Artois 4% last year – Artois, Budweiser and
improvements in basic ‘brand pleased to have gained market one of the most successful Brahma.
‘Excellent’ year for Inver House
Whisky firm Inver House Distillers has announced a pre-tax
Whisky exports
profit increase of 96%, calling it an “excellent year for the
business”.
break £3bn mark
The company, which owns brands such as Old Pulteney,
Scotch whisky is continuing to shipped overseas; the industry’s
Balblair and anCnoc is now fully integrated within parent
breathe life into the Scottish second best ever volume
company International Beverage, and the figures are attributed
economy with exports passing performance.
to ongoing investment in the company’s brands and the success
the £3bn mark in 2008. Paul Walsh, chairman of The
of core operations across the Inver House single malt and
In new figures published by Scotch Whisky Association, said:
blended portfolio, within the context of a favourable global
The Scotch Whisky Association “Scotch Whisky exports have
Scotch whisky market.
(SWA), the value of shipments proved to be resilient in the face
A slight dip in turnover from £57.8m to £51.5m represents a
increased by 8% to £3.06bn, of difficult economic conditions in
reduction in bulk trading with industry partners, however the
earning £97 a second for the UK a range of markets. To achieve
underlying value of sales across the portfolio has increased – with
last year. For the fourth record export value at such a
core brands such as anCnoc single malt achieving a 38% uplift
consecutive year, both bottled time is quite an achievement and
in sales value.
malt (+9% to £497m) and underscores just how important
Speaking about the results, Inver House managing director
bottled blended Scotch whisky the industry is to the UK
Graham Stevenson commented: “We are extremely pleased to
(+9% to £2.43bn) exports economy.
report yet another successful year for the business in 2008. “Our
increased in value. The increase “I am convinced that the major
challenge now is to sustain this success in what will undoubtedly
in value was achieved despite a investments made by distillers
be a less favourable market in 2009 and beyond, and our focus is
5% reduction in export volume, will stand us in good stead for
firmly on delivering the excellent strategies and operations
reflecting the industry’s the return to better economic
required to do this.
investment in premiumisation in times. As that happens, whisky
“We are realistic about market conditions but optimistic that
recent years. Overall, the will play a leading role in
we have the great people and the strong brands we need to
equivalent of 1,080 million exporting the economy out of
deliver in the year ahead.”
bottles of Scotch whisky were recession.”
· 8 · ots · june 2009 · www.55north.com
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