OTS p32-38 summer drinks Jun09.qxp 28/05/2009 09:23 Page 38
feature · summer drinks
UIforwardrange.
Packaged in 500ml green bottles
featuring the familiar WKD logo above
Working with wine
an ‘Apple Cider’ descriptor, WKD Core
was launched to the trade last month
and will be supported with a summer With wines’ popularity changing they stock a range of wine that
marketing campaign. through the seasons Adrian includes brand leaders – 69% of
Debs Carter, WKD marketing Atkinson, wine development pub customers say that it is
director says: “We believe there is director, Pernod Ricard UK says ‘important’ or ‘very important’ for a
room for further expansion [in the that pubs should be looking more pub to stock well-known brands of
cider market] by taking a different towards wines that are lighter, wine,” says Adrian. “In the
approach. Research has shown there is lower in alcohol content, can be summer months, it is also
demand amongst cider consumers for chilled, and that complement important to offer wines by the
a sweeter, lighter cider drink with a typical summer dishes such as glass, especially sparkling, in
more modern image. There’s barbecued meats, seafood, order to capitalise on
undoubtedly a place in the market for fresh vegetables and summer impulse
a cider with a WKD side.” shellfish. These are well purchases. Summer is the
suited to the summer perfect time of year for
months. Rosé, so outlets should
UIforwardSummer cocktail
Pernod Ricard UK’s offer a range of Rosés to
Inspirit Brands has a number of recommended
diverse wine portfolio suit consumer needs, for
cocktails involving many of its products. This
includes several key example a younger
concoction, Catalan Summer, uses Teichenne Peach
summer varietals from all clientele may enjoy
Schapps along with gin to create a summer feeling
over the world. The white sweeter Rosés, but older
drink that can be shared among friends.
grapes that are more consumers may prefer the
popular in the summer drier styles.”
Ingredients
tend to be the lighter, “It is essential to make
UIrecord150ml of Teichenne Peach schnapps
more aromatic varietals sure fridges are stocked
UIrecord50ml Gin
such as a fresh and fruity with Rosé and sparkling
UIrecord25ml Chambord raspberry liqueur
Jacob’s Creek Three Vines wines in order to meet
UIrecord100ml pink grapefruit juice
Semillon Sauvignon Blanc demand, but also to have
UIrecord200ml of Spanish rioja wine
Viognier or a crisp enough stock to ensure
UIrecordFresh strawberries, rasberries and peach slices
Montana Pinot Grigio, that these supplies don’t
which both offer a zesty run out – once consumers
Method
freshness that refreshes find wines they like, they
Simply fill a 2-pint jug with ice, mix in your fresh slices
the palate. It’s all about tend to stick to them,” he
of summer fruits including strawberries, raspberries
acidity with summer whites; the key is says. “It is key to ensure
and peach slices. Pour in the Teichenne Peach
to keep the wine light on the palate there are plenty of up-
schnapps, gin, Chambord raspberry liqueur, pink
with a clean finish. to-date wine lists
grapefruit juice and Spanish rioja wine. Mix through
“Of course, it is not just white wine available for consumers
thoroughly and serve in a tall glass.
that suits sunnier climates, the to consult. 52% of
Each jug serves 4-6 people
increasingly popular rosé wine comes a wines bought at the bar
close second and is in fact the are on someone else’s
summer wine of choice for a great behalf (i.e. the wine
proportion of British consumers,” says drinker isn’t at the bar
Adrian. “Perhaps the quintessential making the decision),
summer drink, the characteristics of a therefore consumers
good rosé epitomise the fresh need to be aware
fruitiness that is so important in a of what wines are
summer wine. Rosés such as Jacob’s on offer.”
Creek Shiraz Rosé and Montana East It is well
Coast Rosé are popular.” worth reviewing
Adrian adds that sparkling wines are your wine list
also a popular choice with brands such before the
as Gran Campo Viejo and Lindauer, summer season
New Zealand’s top selling bottle- gets going, as a
fermented sparkling wine. refreshment with
On top of that, Jacob’s Creek has a focus on wines
recently added the Jacob’s Creek that will prove
Sparkling Blanc de Blancs NV to its popular in
existing award-winning trio of sparkling warmer weather
wines. could make a
“Licensees should make sure that big difference.
· 38 · ots · june 2009 · www.55north.com
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