OTS p26 Catering Jun09.qxp 28/05/2009 15:19 Page 26
catering · condiments
Something on the side
For outlets that sell food, there’s a fair chance a customer will be after some condiments to go with their meal,
and although times are tough, it is still worth investing in brands that your customers will be familiar with.
Whether it be fish and chips, a full breakfast or away from more spatially well set up eating
a cheeseburger, when customers order food out venues such as restaurants and cafes. We
in a pub, they will generally reach for the offer pubs the chance to invest in respected
condiments before their knife and fork. And in condiments for that familiar, trusted taste of
these difficult financial times it’s all too easy home in attractive formats that fit in with such
for a pub to look at saving costs by opting for an industry. These include everything from
a condiments range that can save costs. sachets and back of house pails for ramekins
However, Heinz Foodservice, which is behind to the hugely successful Table Top Solution,
major brand names like Heinz Tomato incorporating Heinz Tomato Ketchup, HP
Ketchup and HP sauce, says that to do so Brown Sauce, Heinz Mustard and Heinz
would be folly, as investing in a brand Mayonnaise in squeezy, stay full appearance
customers trust will improve the likelihood of bottles.”
customers continuing to come back. Claire In fact, Heinz Foodservice’s back of house
Kemp, brand manager for Heinz Foodservice, sauce range also offers pubs a way to serve
says: “In the current climate, consumers are quality condiments in ramekins with every
not going to pay out for something that leaves type of pub dish, from sausage and mash to
them dissatisfied and, at Heinz Foodservice, lamb and mint brunch burgers. They can also
we aim to ensure pubs can make these be incorporated into your own creations.
changes while continuing to bring out the best Heinz Foodservice has also launched a
in what they offer – without breaking the campaign to encourage caterers to think about
bank. With consumers tempted to cook at the sauces they use back of house and how
The saucey option – just
home, investing in well known and trusted different flavours can make menus more what customers are after.
household condiment brands from their lucrative. The idea is to bring added value by
kitchen cupboards is now even more breaking down the cupboard essentials, with Lion range from AAK Foodservice. Rachel
important to food serving pubs, especially recipe suggestions, menu support by season Neale, the company’s marketing manager,
when not serving a brand could them up to and extended support through offers and says: “With a growing awareness of world
20% of repeat business.” promotions. foods, an increasingly multicultural Britain and
Heinz, which celebrates its 140th birthday It will include an A5 seasonal magazine international travel, we have seen a huge
this year, recently scored third out of 100 featuring recipes, hints and tips, case studies interest in emerging cuisines over recent
brands in a league table measuring and free prize draws, all relating to the trusted years, with new styles appearing regularly.
consumers’ emotional connections to brands. advisor’s extensive back of house range, Claire “To make the most of this trend, pubs
Findings showed that, even with the recession, says the campaign was being launched to should look at adding authentic global flavours
they continued to be loyal to brands with answer a call for more assistance back of to menus, not necessarily by offering
which they have a ‘connection’. house. multicultural cuisine per se, but by sprucing up
Great condiments can also help solve the “Since we re-launched our back of house their condiments range, the best way to inject
problem pubs might have with ‘geometry’. range just over a year ago, with a new look, a taste of the world into everything from
Claire explains: “According to research, very new products and new sizes, we have been chargrilled chicken dishes to a simple side
few pubs lend themselves to efficient repeatedly asked by both caterers and order of chips.”
restaurant service, meaning they have to find wholesalers if we could provide more advice Rachel suggests that by offering a selection
subtle but powerful ways to tempt consumers to make operations more lucrative,” she says. on a condiments tray, you could have a great
“In order for us to provide point of difference which looks professional
solutions to the caterer that and enhances your own image.
are relevant, we have The range includes American Smokey BBQ,
targeted certain products Sticky BBQ, Hickory BBQ, Zesty Hot Sauce,
from our range and Hot Piri-Piri and Thai Sweet Chilli Sauce, all
demonstrated how they authentic flavours to meet consumers’ diverse
work with particular international tastes.
occasions.” The company also has a seven-strong
Moving away from staples mustard range which includes Lion
of the UK dinner table, Coarsegrain Mustard with Real Ale, a new
another range of launch that has been expertly created with a
condiments which can help blend of mustard seeds with an enticing
provide quality flavours to aroma enriched by real ale to spice up a host
accompany meals is the of hearty dishes.
· 26 · ots · june 2009 · www.55north.com
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