OTS p22-23 New Products Jun09.qxp 28/05/2009 11:25 Page 25
new products
Making runs New look for
Australian wine brand Wolf Blass has teamed up with TV channel Five
leading wine
for the 2009 summer of cricket, including the nPower Ashes series and
the West Indies’ team tour of England. Constellation Europe has announced
The partnership will see Wolf Blass become the broadcast the unveiling of new-look packaging
sponsor of the Five TV highlights package for all test match series for flagship wine brand Hardys. The
and One Day Internationals. Five will air 45, 45 minute cricket redesign will run across the entire
highlight programmes, where Wolf Blass has sponsorship Hardys sub-brand portfolio, and
accreditation including integrated opening and closing titles, 10 will be rolling out through all
second bumpers and a logo featured on all on-air promotions for channels in all markets over
the cricket highlight programmes, until the end of September. the course of the summer.
The new packaging has
been designed to reinforce
Keeping it low
the brand’s rich heritage
and passion for wine
through emphasis on the
Global Brands, has pioneered a low ‘Established 1853’
calorie, low alcohol variant of its flagship message, as well as
brand, VK Vodka Kick. strengthening quality
At just 49 calories, the new cues through a more
pineapple and grapefruit premium design.
flavoured product is the
lowest calorie RTD on
the market; it also
comes with a
New blend
low 1.2% abv.
The launch
from Japan
follows on
from Global Suntory has released the latest expression of its
Brands’ previous much-honoured Hibiki brand, Hibiki 12 Year old
successes with the premium blended whisky
RTD VK Mojito, the The Hibiki premium blended range
first RTD cocktail to be has gathered 15 gold medals and
launched in the UK. With trophies in less than five years, including
one flavour in the 275ml the title of The World’s Best Blended
format so far, Global Brands is Whisky for the 30 YO Hibiki not once, but
currently testing other flavours twice, in 2007 and 2008.
with a view to launching a wider The Hibiki range is distributed in the UK
range later in the year. by Cellar Trends.
Putting the Z into amaretto
ICB has launched a new liqueur aimed at young adults. Zamaretto is a range of eight
flavoured amaretto liqueurs. The range comes in Blue Raspberry, Banana, Cherry, Apple, Pear,
Peach, Chocolate and Original flavours in square-shaped 70cl and 50cl bottles. According to
ICB, the new product will appeal to those who see amaretto as a drink with an appealing
level of versatility. Zamaretto will sponsor ITV’s comedy programme Benidorm to boost
awareness.
www.55north.com · june 2009 · ots · 25 ·
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