BRAND OF THE MONTH
changing and reinventing itself
chameleon-like to reflect the zeitgeist.
From the Cambridge Footlights to
Puppetry of the Penis, it has always
dared to lead in the world of comedy.
But it is far more than that, with a
peerless reputation in experimental
and contemporary theatre.
And it’s a brand you can never tire
of, because the great thing is it’s
completely different every year; new
genres, new artists, new venues, new
controversies.
What other brands can you think of that
morph from year to year, performance
7G6C9D;I=:BDCI=
to performance, street corner to street
The Edinburgh Festival Fringe
corner with apparently no rules to
adhere to? This isn’t a brand stifled by
words Iain Valentine, Creative Director, Whitespace
guidelines. It has no rights or wrongs
and it has not succumbed to corporate
T
he Fringe, as we so familiarly know it, is the greatest festival brand in the world
pressure or political correctness and
and it’s right here on our doorstep. The Cuckoo in the Edinburgh Festival’s
yet it relies heavily on the corporate
nest has outgrown its parental home and taken on an ever-changing and
world for its funding.
independent identity of its own. It doesn’t even need its home name (Edinburgh) to be
recognised. In Britain, at least. It’s a brand that subsumes those who
experience it, and you know what? It
I’ve realised a not-insignificant lifetime’s ambition this year by being professionally
makes September in Edinburgh one hell
involved in developing the Fringe’s campaign marketing, something that repeatedly
of an anticlimax.
evaded me as a youngster. I studiously entered the school poster competition year
after year, and was short-listed more than once without ever winning. To conclude, in paraphrasing Samuel
Johnson, ‘When a man is tired of the
‘The Fringe’, just saying those two words conjures up a kaleidoscope of amazing
Fringe he is tired of life’.
images; colour, campness, unbridled enthusiasm and, of course, laughter – with a
mono-cycling juggler or two thrown in. It’s a brand that is amorphous, constantly www.thefringething.com
Intelligent skin care
from Skin Solutions at Mulberry House
No more shaving, waxing or plucking with Intense Pulsed Light (IPL) permanent hair reduction –
affordable and convenient treatment packages available
Reveal younger, clearer skin with Jan Marini skin peels & facials or Medical Microdermabrasion
Banish cellulite and aid inch loss with Lumicell Touch
Call 0131 225 2012 for a free consultation
www.skinsolutions-mulberryhouse.co.uk Mulberry House 39 Manor Place, Edinburgh Easy parking, minutes from Haymarket Station
1
7
1
6
/
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84