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INTERNET WHOLESALERS DIRECTORY
SEE PGS
44– 90
SPECIALL SPECIAL
ISSUE ISSUE
JJune 2une 2009
VOLUME 20 20,, N NO. 7
AAmmeerriicacaa’’ss S Souurrcce for Wcee forffoor Whoolesolelesaale Mle Meerrchanndisedissee
Wholesalers Expand
Online Offerings
I
nternet wholeh l sale supplliiers iti easiier ffor retailers to fifi ndd
large and small are enhancing what they want quickly and
their online marketing and effi ciently. Many of them are
sales strategies to help their also providing more detailed
retailer customers get more and accurate information
bang for the buck. Aware that about the content of closeout
everyone is looking for value, merchandise. Some are also
they are confi guring packages that giving retailers tips to improve
help retailers keep down their their own merchandising.
spending while still fi lling their Liquidity Services in Wash-
shelves, or websites, with high ington DC was founded in late
demand products at prices that 1999 to begin an eBay type
appeal to consumers. model for the business commu-
In addition, these whole- nity, according to Rob Caskey,
salers have invested heavily in VP of marketing. The site has
tweaking their websites to make 1.1 million registered users and
it supplies new, used, refur-
Picking Kiosk
bished, returns, closeouts and
even salvage merchandise in
virtually all product catego-
PProduct Wroduct Wiinnersnners
ries, overwhelmingly through
online auctions. Retailers
register for free on the website
W
hile good salesmanship and dedi- Sky Gift has a program that fi ts the
and include information about
cation are essential ingredients to first category. The company, which
their business and the types
success with kiosks and carts, is based in Las Vegas and
of products they buy or are
selecting the right product is has had products in malls
interested in. Once approved,
critical to attracting attention for nearly 16 years, recently
they can access and browse the
and making sales. Within the introduced Murano glass style
website and submit bids on lots
huge variety of product and jewelry. “Of all the products
of merchandise.
product category choices, we’ve provided for kiosks
“Our site is designed to
two factors can improve the over the years, this is the best
match the buyer with the right
odds: One is to offer a new performer ever,” says Fernando
product,” Caskey says. “We
twist on an already popular Huerta, Sky Gift’s owner.
conduct regular surveys among
product, such as fashion The line includes nearly 350
our buyers to determine what
jewelry, and sell it at a price different styles of pendants,
they want and need in terms of
that makes it easy to buy on impulse; earrings and rings, all made of the
information and site navigation.
the other is to provide products that molten like glass that is associated
Through these surveys, we found
are personalized. with the famous city — cont’d pg. 102
that ‘condition’ and ‘location’ are
important to — cont’d pg. 93
Your dir direct onl online rne resource tce to o over 6 600,000 p prododucuctsts!
WHOLESALECENTRAL.comWHOLESALECENTRAL.com
B2BB whole wholesaale onlle only — V— Vissiit at and bd bookmark trk today!
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