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COVER STORY
Wholesalers Expand
ucational videos. These are 30 and Saturday, there is a product
Online Offerings to 60 second video presentations auction where people can buy
continued from page 97 by hired talent that Hunt says, by the piece. Before taking it to
“Explain the wholesale salvage the Internet, the auction option
on content,” says Stark. Pricing
business and offer insights on began in the company’s 300,000
is also on the website.
how to succeed.” There is text to square foot warehouse, where
The Bargain Warehouse in
accompany these dialogs. The retailer buyers may purchase
Myrtle Beach, SC, is taking to
subjects include an introduction pallets, which are all stacked
video presentations. It carries
“about us” component and oth- by category. At these auctions,
a wide range of product cat-
ers on business opportunities, retailers can break down pallets,
egories in closeouts, returns
product pitches, search engine Hunt says.
and overstocks, primarily from
options, and a wholesale web- The company’s regular B2B
department stores.
site tutorial. “We’re trying to wholesale business offers retail-
“We’ve revamped our web-
get outside the box a bit and ers an opportunity to buy pallets
site, not only to make navigation
we think the dialogs will keep or truckloads at a fraction of the
easier for buyers, but also to
people checking the site.” original wholesale cost, “So they
attract new business people, in-
The site also holds live auc- can give their customers good
cluding buyers and sellers,” says
tions, which are streaming live value,” Hunt says. The Bargain
Gerry Hunt, VP of marketing.
video events. There is a pallet Warehouse also operates tent
Toward that end, the company
auction every third Thursday sales in sparse communities
has added instructional and ed-
of the month, and every Friday
continued on page 100
98 June 2009
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