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COVER STORY
Wholesalers Expand “It has worked really well for
Online Offerings
us.” He says currently, “About
continued from page 94
20 percent of all sales come
over the web. We also have a
uct section. “At fi rst, we put new
lot of retailers that browse the
products there and also in the
web and then call in their or-
appropriate breakdown area,
der.” Retailers register on the
and after awhile, we move it
site to obtain a username and
lower on the new product sec-
password to give them access
tion and eventually, it drops
to all products. “All the items in
off into its related categories to
our catalog are on the website,”
Palm Beach, FL, also occupies
make way for newer items.”
says Magura. He adds, “Web
a niche, which is wider and
“We also put a lot of effort
sales have picked up dramati-
deeper. The company covers a
into updating the site every day.
cally in the past six months.”
huge variety of fashion acces-
We have someone dedicated
All Fun Gifts also emails
sories, novelties, glow products,
to keeping the website up to
its retailer customers every
seasonal items and dollar store
date.” All Fun Gifts has been
week. “We inform them of new
merchandise, which includes pet
on wholesalecentral.com for
products or of any special promo-
items, gifts, jewelry and more.
about fi ve years, allowing re-
tions. Every customer gets some
“We’re geared specifi cally to
tailer customers to buy directly
email on a weekly basis.”
items with high impulse appeal,”
from the web, and Magura says,
Accessories Palace in Royal
continued on page 96
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