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NEWS
Social Network Boosts Local Retail
THE SOCIAL networking site user ratings and reviews. MyS- site, he said, is in line with the com-
MySpace.com has joined forces pace, which is owned by News pany’s larger content strategy.
with online guidebook Citysearch. Corp., and IAC/InterActiveCorp’s The site allows small business-
com to launch MySpace Local. It Citysearch plan to eventually allow es to advertise in the networking
is an online directory that allows businesses to add personalized site’s MyAds platform. It allows
users to rate, review and share videos to their profi le pages. advertisers to allocate how much
information on small businesses Visitors to the site will also be to spend, from $25 to $10,000, on
in local areas. able to view and share the ratings advertising targeted by geography,
The site, which launched for and reviews of others. Profi le pag- demographics, and interests.
select MySpace users, includes con- es will let users keep track of their The alliance comes amid a
tent from Citysearch’s database of own activity on the site, while an growing effort by small businesses
stores, restaurants, bars and area activity feed will display the new- to jump on the social networking
hot spots. The site enables users est reviews, ratings or picks from bandwagon. Nearly a third of com-
to search for information on a spe- either their friends or the MySpace panies plan to increase their social
cifi c business or browse by category community at large. media marketing budgets this year,
and neighborhood. “MySpace is about the discov- according to a March report by the
Businesses each have profi le ery of content and culture through Aberdeen Group, and eMarketer
pages that include basic informa- the lens of your friends,” said estimates social network advertis-
tion, such as address, map, hours, MySpace chief executive Chris ing will increase 17 percent this
products, menus, etc., as well as DeWolfe, in a statement. The new year, to $2.4 billion. ■
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92 June 2009
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