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KIOSK KORNER
Picking Kiosk size bed. will ship the order direct to the
Product Winners
While it is not essential that customer, Concilio recommends
continued from page 104 the vendor have a computer in that it be shipped to the kiosk
the kiosk, “it’s highly recom- vendor so the customer has to
and the suggested retail prices,
mended,” Concilio says. “We come back and pick it up.
if the vendor wants. The vendor
set up an online portal and the Vendors that don’t have a
can give them to prospects who
vendor can then upload the cus- computer in the kiosk can send
go home to fi nd a photo and also
tomer’s image to us online. They photos by snail mail. But the
pass the vendor’s information on
can tell us if there’s text and spell process is slower, and the lack
to family members and friends.
that out. We immediately assign of immediate gratifi cation can
Throws and blankets are top
the photo and text to our graphic dampen sales. In addition, the
of the line. They are made of
arts department, which devel- customer has to relinquish the
cotton and machine washable
ops specifi cations that are then photo until PhotoThrow returns it
and dryable, and Concilio as-
transferred electronically to our along with the knitted product.
sures, “The image is sharp and
knitting machines. In general, customers that
it won’t bleed or run.” They are
“The process takes just a few visit a kiosk for the fi rst time,
offered in color or in black and
hours. Of orders that are submit- go home to get the photo they
white and in four sizes: 30 x 40
ted to us by noon Eastern time, want to be transferred into a
inches, 40 x 60, 54 x 70, and
99 percent are shipped out the throw or have placed on anoth-
60 x 90. The latter is sized to
same day, or the following day er product. However, Concilio
serve as a bed cover for a queen
at the latest.” While PhotoThrow
continued on page 109
MENTION WHEN YOU CALL OR EMAIL! www.covermag.com June 2009 105
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