FAcULTy NOTES
School Names Three as First Bridgeforth Scholars
Recipients receive financial support over three years to
support their work with students and in their fields.
In the future, the SMAD faculty will select up to three col-
leagues every three years for the endowed chairs.
Professor Greene teaches in the Digital Video and Cinema
concentration with a focus on program development, writ-
ing and production, and leading and managing digital media
companies.
Greene served on the board of directors of the Broadcast
Education Association and is a founding member of the BEA
Festival of Media Arts.
He earned multiple Emmy and Cable Ace awards as a
television producer and director. He continues to write for the
screen, including Emmy and Parent’s Choice award-winning
programs for NASA’s Office of Education.
Professor Leidholdt teaches Media Literacy and Media
History classes. He has written two biographies of Pulitzer
Prize-winning journalists as part of his scholarly focus on the
human rights advocacy of the Southern press in the first half
Three of a kind: (from left) Professors Rustin Greene, John Woody
of the 20th century. Another biography he authored will be
and Alex Leidholdt were honored for excellence in and out of the
published this fall.
classroom. photo: Henry Thornhill
Before he began teaching, Leidholdt earned a number of
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rofessors Rustin (Rusty) Greene, John Woody and Alex national awards as a writer and director in advertising, corpo-
Leidholdt are the first SMAD faculty members selected rate communications and for educational institutions.
as Ruth D. Bridgeforth Endowed Professors in Telecom- Professor Woody teaches in the Digital Video and Cinema
munications. concentration, focusing on high definition post-production
The program recognizes faculty members who have con- and compositing. Woody has earned 35 national awards for
sistently distinguished themselves as scholars and teachers
Continued on page 16
during their careers.
Guiniven Once More ‘In the Right Place’
After Career Working With Legendary Leaders
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rofessor John Guiniven says just Guiniven said, “I always wanted to go into Press International in Kentucky, where he
being in the right place at the right teaching.” covered the local civil rights movement
time led him to interviews with Dr. That yearning led him to the Univer- led by Dr. King’s brother. That ultimately
Martin Luther King, Jr. and Robert F. Ken- sity of Nebraska, Syracuse, Elon and now led to the 1967 interview with Dr. King.
nedy. But Guiniven seems to have made JMU. He is teaching advertising, corpo- That same year he wrote a series of
a habit of meeting and working with rate media writing and a seminar on articles while covering Kennedy’s three-
history makers. corporate issues management. day tour of Appalachia.
The new member of the Corporate Guiniven jokes that after being the PR Guiniven then became a UPI bureau
Communications faculty also served as guy for powerful politicians and busi- chief in West Virginia, where he met
press secretary to Robert Byrd, the leg- ness leaders who were grilled on camera, Senator Byrd while reporting on a mine
endary Senator from West Virginia, and “My only ambition in life is not to be on disaster. Guiniven and Byrd hit it off, and
worked with visionary business leader a television show.” So far, he’s fulfilled Guiniven joined his staff in 1969.
Lee Iacocca, who launched the Ford that goal, despite a background that is After eight years with the Sena-
Mustang and the minivan. worthy of note. tor, Guiniven left politics. He still feels
Despite his impressive background After serving in the Peace Corps in blessed to have worked for Byrd and
in journalism, politics and business, Thailand, Guiniven worked for United sends thank-you cards instead of birth-
11 The School of Media Arts and Design
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