EXPOEXTRA:ThegrandMAPhenomenon
THEgrandMA
PHENOMENON
SINCEMALIGHTING LAUNCHEDITSDÉBUTgrandMALIGHTING CONTROLPLATFORM
12 YEARSAGO,ITHASBECOME THECONSOLEOF CHOICEFORAGROWINGNUMBEROF
LEADINGLDsANDOPERATORS.SOWHAT’SALLTHEFUSSABOUT?TPiINVESTIGATES...
TPi has always aspired to remain an has expanded to become an international
unbiased trade publication. Occasionally, leader in the manufacture of computer-
however, cream will rise to the top and the controlled lighting consoles, network
success of MA Lighting’s grandMA series components, digital dimming and video/
of integrated lighting system solutions has media systems.
been so meteoric that it deserves special At the core of the success story is MA
recognition. Lighting’s strategy to meet the demands of a
In the last three to four years — in the face constantly changing industry by developing
of substantial competition — the brand has flexible product solutions specially tailored to
become almost the de facto control platform these needs.
for lighting and visuals control, particularly on With ‘integrated system solutions’ at the
large-scale shows, live events and tours of all core of the agenda, and the foresight to
types, as well growing in popularity within the identify the growing trend for the ‘integration’
fixed installation, theatre and TV markets. of visual and digital lighting elements from an
Now, with the launch of the much early stage, the development of the grandMA
anticipated grandMA2, we take a look ‘series 1’ family set international standards.
at the development of this technological The company has two elements.
phenomenon, and investigate why a MA Lighting Technology based in
significant number of the world’s top lighting Waldbüttelbrunn, near Würzburg, is the
designers and operators have been swayed centre for production and R&D. Approximately
to make the switch from their long-standing 300km away in the centre of Germany is the
choices of consoles and embrace the power picturesque town of Paderborn, where the Above (clockwise from top left):
and versatility of the grandMA. marketing, distribution and technical support Happy customers — Tom Lesh, Susanne Sasic, Dave Hill and
Founded in Germany in 1983, MA Lighting hub, MA Lighting International, is located. Charlie ‘Cosmo’ Wilson.
58 • TPiMAY 09
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