EXPO:TheABTTTheatreShow
ABTTTREADSTHEBOARDS
THEASSOCIATION OF BRITISHTHEATRETECHNICIANS’ANNUALTECHNOLOGYSHOW
RETURNSTOLONDON NEXTMONTHWITHARAFTOF NEWEXHIBITORS...
Staged once again at London’s Royal Horticultural face to face with customers. We are very pleased to
Halls, next month’s ABTT Theatre Show (June be holding our position with pre-registration numbers
10-11) is looking forward to presenting a full up and a broad base of exhibitors filling the halls to
house with over 100 companies exhibiting from all capacity.
disciplines of technical theatre. “Shows are being severely affected by the current
This year sees an exciting host of new exhibitors, climate — the cancellation of the Motor Show being a
including Naotek, Terralec and Rigging Projects. And prime example. By offering cost-effective stand space,
with Yamaha, SSE Audio Group, Red Square Audio our exhibitors get valuable opportunities to meet
and L-Acoustics also exhibiting, the crossover between existing and prospective end clients.”
rock’n’roll and theatre is gathering pace. Education will be a running theme this year,
Despite the difficult financial climate and a especially as the growth in drama and creative studies
general trend for exhibitions to be affected by cuts has led to a huge increase in the building of school
in marketing budgets, the show’s new online pre- and college theatres right across the spectrum of
registration system has revealed that figures are up by public and privately financed schemes.
15% compared to the same time last year. The demand is for new facilities to be equipped to
Opting to offer an exclusively online registration the highest standards. So much so that often these
service for the first time, the show’s organisers are installations are better than those in professional
highlighting their commitment to ongoing investment venues.
in the face of the ‘credit crunch’. The ABTT Theatre Show offers an opportunity
ABTT show director Roger Fox commented: for architects, consultants and designers of future
“Exhibitions are so important in our faceless world schools to be brought up to speed with the latest in
of e-commerce, as they offer an opportunity to get technologies for auditoria in schools, colleges and
56 • TPiMAY 09
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