NEWSFOCUS:EatToTheBeatat25
serving colleagues having each remained with
the Group for over 20 years. Like the rest of the
staff, they’ve enjoyed the huge buzz of receiving
TPi Awards every year since 2003.
Said Laurenson: “There’s no doubt that we all
get a tremendous feelgood factor from winning,
but we don’t take it for granted so we’re
very thankful to the readers who vote. It was
wonderful to win again in our 25th anniversary
year although we didn’t expect it.
“There are at least one or two companies out
there who could steal our thunder, which is why
we’re never complacent. Seven awards would be
pretty hard to beat though!”
Have the awards made a difference to the
company’s general industry profile? “We’re
certainly known to all the people we contact
to ask if we can quote for a job and it’s very
possible that these awards have boosted that
recognition. Either way, we’re not complaining!”
Catering standards and facilities have
there’s a more amusing reason. We began doing to appoint a head of finance to help build the improved immensely, industry-wide, over the
a lot of business in China and the Middle East Group, as Laurenson explained: “We brought in 25 years of ETTB’s existence and, as Laurenson
and that’s continuing to develop very well. But it Ben Tubb who’d previously worked in the same noted, competition has dramatically increased.
was pointed out to us that the word ‘Chevalier’ role for Absolute Taste, part of the McLaren “There were very few specialist companies
translates as ‘horse’ in those territories, which Group, which has millions of pounds’ worth when we started and I think that the growth in
isn’t the greatest asset for a food business!” of turnover across 14 companies, including its competition has been positive in the sense that
world famous Formula One activities. it’s raised everyone’s standards.
“Ben now has control of our financial, legal, “If I was to make a distinction, I’d say that“We love the music industry
HR and IT areas and is helping to initiate the unlike our immediate competitors in the music
strategic direction for the company worldwide. business, we work from an industrial warehousebut it’s important to apply our
His experience in international accounting fits with an industrial kitchen and offices. We set ourexpertise in new market areas
very well with our business. stall out a long time ago with the aim of pushing
“We love the music industry and that’s where ourselves to the max.to keep us busy all year...”
our roots lie. However, as competition builds “Clients have also become more discerning,
and things get tighter with the overheads of especially now that we live in the age of the
The other business in the G.I.G. portfolio is our warehouses and maintenance of our mobile ‘Celebrity Chef’ in which cooking is regarded as
e2b Logistics, a venture that began 12 years kitchens, for example, it’s important to diversify sexy! I still love what I do and it’s probably more
ago in partnership with Red Bull, providing food and apply our expertise in new market areas to fun and more rewarding now than it ever was!”
and drink products’ marketing and logistics. keep us busy all year round.” TPi
Other top clients have since followed including Mary Shelley-Smith and Bonnie May, Photography by
Innocent, the leading smoothie brand. operations directors for ETTB and Upbeat Event Mark Cunningham & Louise Stickland
Moving ever forward, it was recently decided Design, respectively, are Laurenson’s longest- www.globalinfusiongroup.com
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TPiMAY 09 • 21
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