05 News ADI:Layout 1 15/5/09 16:29 Page 1
NEWS REVIEW
BRING BIG-SCREEN EXCITEMENT
TO YOUR STADIUM WITH ADI’S LED SOLUTIONS
ADI’s complete range of stadium LED solutions offers clubs a
flexible, high impact entertainment and promotional medium.
A
DI are the undisputed leaders in stadium LED technology in
the UK. Having installed the UK’s first stadium LED screens
at Villa Park in 1997, ADI have gone on to dominate the
market and are responsible for over 50% of stadium screens in English
and Scottish football clubs.
This dominance is reflected throughout the football leagues and ADI
have been instrumental in establishing LED technology outside of the
Premier League. Alongside top tier clubs such as Aston Villa, Glasgow ADI Virtuality screen and digiBOARD at QPR. ADI's digiBOARDs at West Ham.
Rangers and Everton, recent installations include QPR, Colchester, Preston
North End and Wycombe Wanderers. ADI’s fully-featured service, graphics generation.
commercial awareness and range of payment options have ensured that digiSCORE
LED technology has become affordable for more clubs than ever. The next generation of stadium scoreboard, digiSCORE couples full
As the only UK manufacturer, installer, content provider and operator, colour, high impact LED technology with a custom-built, simple-to-use
ADI can operate as full media partner to clubs. The sale is just the beginning interface, giving ultimate control over scoreboards content. Alongside
of the relationship and ADI strive to work closely with partner clubs to standard features such as clock, scores and club crests, digiSCORE can
ensure they get the very best from their screen throughout its lifetime. handle full video and Flash content, giving the ability to bring match
Commercial Application events such as substitutions to life and allowing for full board promotional
Since 1997, LED technology has developed from a matchday luxury for content for advertisers.
fans to encompass a much wider use within many clubs’ communication digiSCORE is powered by ADI’s flexible custom built software solution,
strategy. which combines high power and flexibility with a simple user interface.
FSA
As well as providing an enhanced matchday experience for fans, LED
screens fit into a broader contextual environment than solely ADI Tel: 0800 592 346
entertainment. As promotional “reach” has been revolutionised by Email: info@adi.tv www.adi.tv
technologies such as mobile phones and broadband internet, so LED
screens have become more valuable as an integral tool in a wider
communication strategy. LED screens provide an important matchday
touchpoint, allowing both club and their partners to communicate
effectively with fans, reinforcing emotional and commercial messages.
ADI’s product range reflects this, and alongside their market leading
Virtuality LED screens, ADI offer their digiBOARD LED perimeter
advertising system and also the digiSCORE LED scoreboard solution. All
three are available as stand-alone products, but maximum value comes by
combining them to create a centralised communication platform. There are
obvious synergies here for clubs’ media partners, allowing them to
maximise promotional reach by taking advertising space across multiple
integrated platforms.
ADI can add further value via the Football Network, which offers
advertising opportunities on almost every football stadium LED screen across
the UK. This benefits advertisers and clubs alike: advertisers are able to book
campaigns across multiple stadia through a single point of contact, whilst
participating clubs reap the benefits through increased advertising revenues.
Virtuality LED Screens
The market leader in UK stadium LED screens, Virtuality account for
more installations than any other brand since its launch in 2006. New for
2009, ADI have launched their v13 model, allowing for the same great
Virtuality picture quality, but at an even more competitive price.
digiBOARD
digiBOARD is a revolutionary new concept in Stadium Advertising,
combining the flexibility and impact of LED screen technology with the
high visibility of perimeter advertising. Using the latest in LED technology,
digiBOARDS bring stadium perimeter advertising to life, with high-impact,
unmissable moving images around the stadium.
With today’s stadia carrying evermore advertising opportunities,
digiBOARDS give advertisers genuine stand-out opportunity in a cluttered
environment.
digiBOARD is run by a custom-designed software and hardware
solution with a number of unique features above its market competitors,
such as smooth transitions between clips, playout logging, advanced
playlist management, RSS and database updating and also real-time 3D
May/June 2009 | FOOTBALL & SPORTS ARENA | 5
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