04 News Fantastic:Layout 1 15/5/09 14:53 Page 1
NEWS REVIEW - ADVERTORIAL
FANTASTIC START
TO THE NEW SEASON!
Huddersfield Town has closed its centenary season by launching
its biggest ever season ticket campaign with bold statements and a
raft of famous faces! The gutsy ‘You and We’ll’ campaign will stand
out both regionally and also within the national football industry.
M
arketing partner, Fantastic
Media, has devised a campaign
for Huddersfield Town that is
led by genuine star fans. With a new owner
and board of directors, the Club is about to
embark upon a new era. The new season
campaign is all about Huddersfield Town
becoming THE Yorkshire Club as a singular
brand with a new open door policy; being
accessible to everyone.
A new ten point pledge has been
developed to outline how much the Club
values its family of football and financial
supporters. The Club is asking the people of
Yorkshire to strike a partnership with ‘The
Yorkshire Club’ through an emotive
marketing campaign using a variety of media
platforms. Coronation Street’s Reece Dinsdale and business. The ‘You and We’ll’ campaign sets
Targeting fans, families, investors and Hollyoaks’ Chris Fountain were all keen to get the stall by telling supporters what they can
businesses Fantastic’s integrated marketing involved and back their Club for what is seen expect from Huddersfield Town. We’re looking
campaign uses clear and clever messaging to as a new start for the next 100 years! forward to a huge response and the start of an
consistently deliver Huddersfield Town’s new A Yorkshire focused 48 sheet bill board outstanding season.”
brand values. Closing the clubs centenary year campaign, 20,000 season ticket mail drop, Andy Hobson, Managing Director of
the likes of Star Trek’s Patrick Stewart, 100,000 viral e-mail delivery and a host of Fantastic Media commented: “The agency has
event led activity will be used to launch the worked in sports marketing, particularly
next 100 years. football, since day one and we have ongoing
Huddersfield Town’s Chairman-elect, Dean relationships with several sports clubs. By
Hoyle said: “The whole board is excited and working in partnership with clients to provide
optimistic about the new season and this is the fully integrated campaigns, we combine our
beginning of a new positive outlook for Town. marketing expertise and commercial awareness
We want the Club to be known as a great with a real passion for sport. From websites
family day out and an excellent place to do with ecommerce and ticketing systems to
proactive marketing and PR, we deliver
positive results for all our clients, whatever the
industry.” FSA
Fantastic Media
Tel: 08700 55 20 40
www.fantasticmedia.co.uk
4 | FOOTBALL & SPORTS ARENA | May/June 2009
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