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HOSPITALITY - ADVERTORIAL
AZURE SCORES
3 YEAR CONTRACT WITH MURRAYFIELD
Elior UK division to provide catering
at the home of Scottish rugby.
A
zure, the premier Stadia, Sports &
current Scottish contracts including Glasgow team throughout this process ensured Scottish
Leisure catering and hospitality
Rangers, Hearts and Hibernian. Rugby had the confidence we could deliver on
specialist, has secured its first
Eamon Hegarty, Scottish Rugby’s Finance our promises. This exceptional win further
national stadium contract for Scotland’s
Director commented: “Azure proved demonstrates our ability to use our expertise to
Murrayfield Stadium.
throughout this process it has the knowledge offer bespoke services which complement and
and experience we require to deliver the meet our clients' diverse needs."
FSA
Murrayfield is the largest stadium in
standard of catering expected at a venue as
Scotland and one of the largest in the United
iconic as Murrayfield. We were particularly Elior UK
Kingdom. It is a hugely significant win for
impressed by the consistency and strength of Charlotte Davies
Azure, part of Elior UK. The win was the result
the team in Scotland and have every Tel: 0208 607 7200
of a tender process initiated by Scottish Rugby
confidence the partnership will prove to be www.elior.com
in Autumn 2008 with all established leaders in
strong and rewarding on both sides”.
the market invited to tender. It was followed by
Adam Elliott, Azure Managing Director said
presentations from shortlisted caterers which
of the win: “This is a fantastic endorsement of
included the incumbent Sodexo with a decision
the hard work of the Azure team in Scotland.
made to appoint Azure from the finalists.
Our expertise, professionalism and passion for
Azure will be providing the whole spectrum
this market ensured we were able to meet the
of catering for the 67,000 capacity stadium in
complex requirements and high standards of a
Edinburgh, ranging from snacks for spectators
stadium with the reputation and international
through to hospitality packages and conferences
standing of Murrayfield. We are delighted to
which will be provided both on and outside of
have been appointed and look forward to
matchdays. The key international fixtures
working in partnership with Scottish Rugby
scheduled for later in the year and early 2010
over the next three years and beyond.”
will be an opportunity to show the strength of
Michael Audis, Elior’s Chief Executive
the Azure offer, and significant interest in
Officer concluded: “We have a depth of
hospitality bookings has already been seen.
understanding of the stadia market through
The Murrayfield contract strengthens
our relationships with many sports venues
Azure’s position as the biggest provider in
across the UK. The committed input and
stadia catering in Scotland. In the last twelve
credibility of the Azure senior management
months, Azure has agreed extensions to all its
May/June 2009 | FOOTBALL & SPORTS ARENA | 43
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