02 News Deloitte:Layout 1 15/5/09 14:52 Page 1
NEWS REVIEW
Wolves celebrate promotion with the Championship trophy.
£60 MILLION PRIZE UP FOR GRABS
AS CHAMPIONSHIP PROMOTION BATTLE GOES DOWN TO THE FINAL DAY
The Football League Championship Play-Off
Final will again represent the biggest financial
prize in world football, worth around £60m.
P
aul Rawnsley, Director of the Sports
additional £5m for promoted clubs, based on
Business Group at Deloitte,
recent experience. Over the past decade over
commented: “The financial prize for
half of the 30 newly promoted clubs have
promotion to the Premier League will
retained their Premier League status at the end
provide each of the promoted clubs with at
of their first season in the top flight.”
least £35m of additional revenue in 2009/10,
The financial boost for clubs promoted to
which largely bridges the revenue gap
the Championship from League 1 is now also
between the newly promoted clubs and the
more significant with 2009/10 being the first
majority of their Premier League competitors.
season of The Football League’s new
In addition, even if a club is relegated after
broadcasting arrangements at an enhanced
one year in the Premier League, guaranteed
value. Leicester City, Peterborough United and
parachute payments of over £12m per season
one other club that achieve promotion can
will be received for two more seasons.”
expect to each receive around £2.5m of
additional revenue from The Football League’s
Commenting on the key challenges for
distributions and Premier League solidarity
promoted clubs, Paul Rawnsley added: “The
payments in season 2009/10. This is an
main priority for all of the promoted clubs will
increase of over 50% for the average League 1
be survival in the top division. This requires
club. Each of these new Championship clubs
investment on and off the pitch, as well as
should also benefit from additional matchday
maintaining a winning mentality and some
and commercial revenues in 2009/10.
good luck.”
After the end of the current season, the 18th
Alex Byars, Senior Consultant in the Sports
edition of the Deloitte Annual Review of
Business Group, comments: “The promoted
Football Finance will be published, providing
clubs will each receive at least £30m in 2009/10
analysis of football’s finances in England and
under the Premier League’s revenue
around Europe. FSA
distribution mechanism. Enhanced commercial
revenues and higher gate receipts in the
Leicester's Matthew Oakley celebratesFor more information, please visit www.deloitte.co.uk
Premier League are likely to generate an
with the Coca Cola League 1 Trophy.
2 | FOOTBALL & SPORTS ARENA | May/June 2009
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