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PITCH MANAGEMENT
IOG SALTEX
VISITORS SPEND TO THE TUNE OF A CREDIT-CRUNCHING £1.2 BILLION!
Visitors to last year’s IOG SALTEX will collectively
spend around £1.2 billion as a result of visiting the
UK’s leading open space management exhibition.
I
ndependent research at the three-day
see any non-supplier sales representatives. feedback gives us every confidence that
show revealed that:
Also: despite the credit crunch the spending trend
77 per cent of visitors went to the show to will continue at this year’s show, which is
look for new ideas or products - and 84 already nearly 90 per cent sold out.”
Almost 1,000 visitors were from
per cent said it was important to see IOG SALTEX 2009 will be held on 8-10
organisations that spend over £1 million
equipment working in an outdoor September at Windsor Racecourse, Berks, and
each year on open space management
environment will embrace fine turf and sports surfaces, turf
products and services
60 per cent of visitors do not plan to visit maintenance equipment, children’s outdoor
410 were from organisations that spend
any other UK exhibition - and over 95 per play and safety surfacing, landscaping,
over £500,000
cent do not plan to visit any overseas contractors, commercial vehicles, outdoor
Nearly 800 visitors spend up to £500,000
exhibition, and leisure and facilities management, as well as
each year, and
28 per cent were looking for new or software and security equipment. The show is
Over 1,000 spend up to £50,000.
alternative suppliers. attended by open space management
The survey also showed that spending power
The research also reveals that around a third professionals and contractors - from
has increased (to an average of £183,000 for each
of the audience were new visitors to the show, groundsmen and greenkeepers through to play
visitor with spending power) compared with
thus enabling exhibitors to meet thousands of officers, architects, designers and surveyors as
visitors to the 2007 show, and that:
‘new faces’ every year. well as local authority and outdoor leisure
Nearly 70 per cent of visitors to the show
Commenting, IOG SALTEX Sales Director facility managers. FSA
had buying power
Clare Johnson says: “The figures certainly
68 per cent of these said IOG SALTEX
reinforce that IOG SALTEX is the most IOG SALTEX
influenced their purchasing decisions, and
important show for the whole of the open Tel: 020 7955 3987
73 per cent considered IOG SALTEX as the
space industry - from fine turf and sports Contact: Helen Beckett, Marketing Director
most important event for their business,
surfaces through turf maintenance equipment Email: hbeckett@cmpi.biz
and
to outdoor play, for example - and the visitor www.iog.org
59 per cent of visitors DO NOT usually
May/June 2009 | FOOTBALL & SPORTS ARENA | 35
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