08-09 News Screen Media:Layout 1 15/5/09 16:26 Page 2
NEWS REVIEW
interactive displays, touch screens, projection,
advanced holographic/3D technologies.
Hardware: Players, networking, Cat5,
storage, mounting.
Software: Network and channel
management, scheduling, content production
and advertising, advertising sales support.
Self-service: Kiosks, ATMs.
Technology solutions: Systems integrators,
telecommunications companies.
Network owners: Advertisers and agencies.
Agencies: Advertising, outdoor, media
in DOOH propositions. The speaker Retailers: Supermarkets, other chains, sales, media buyers, media planners.
programme included BroadSign Inc, Orthus shopping centres, travel agents, independent Content professionals: Producers, stock
Partners, Results International Group, stores. libraries, post-production.
Amadeus Capital, Silicon Valley Bank, Simply Leisure and hospitality businesses: Pubs, View the full 2009 exhibitor list in the Digital
Media & Simply Ventures, and Skyline Capital. clubs, bars, hotels, restaurants, fast food, Issue Show Guide available on the post-event
Targeted Workshops cinemas, theatres, museums, zoos, casinos, web site:
http://www.screenevents.co.uk/
• Who's Watching? The latest on Digital theme parks, stadia. screenexpo2009_PostEvent
Signage Metrics Consumer brand advertisers: FMCG, food Screen Media Expo Europe - The future
DigitalSignageToday.com hosted a and beverage, financial, automotive, Nurturing a strong and steady growth into
workshop to highlight what organisations like telecommunications, travel, pharmaceutical, 2010
the Out-of-Home Video Advertising Bureau Internet, media. Screen Media Expo Europe has demonstrated
(OVAB) and DecisionPoint Media are doing to Financial: Banks, building societies. consistent growth year after year and has
provide accountable metrics for advertisers, Fitness and personal-care businesses: Hair solidified itself as the industry’s biggest digital
brands and ad agencies. salons, gyms, swimming pools, spas. signage and DOOH media event in Europe.
• Excellence in Banking: Driving a Public sector: Local government, education Mark Pigou, Director of Screen Events Ltd,
Successful Digital Signage Program authorities, healthcare authorities, emergency is bullish on the future of the Digital Signage &
In this workshop, in association with the services. DOOH Media Industry, painting an optimistic
Platt Retail Institute, attendees learned the Transportation companies and picture for the year ahead with new growth
how’s and why's associated with deploying organisations: Air, rail, road, sea. opportunities as well as increasing demand in
digital signage in banks, as well as how to Healthcare providers: Doctors, dentists, a wide range of vertical markets.
determine an ROI. A detailed review and pharmacists, hospitals. “A lot has happened in the last 12 months
insight into a hugely successful deployment at Estate agents. around metrics, consumer engagement,
on Jyske Bank Denmark was also presented. Advertising and marketing professionals: redefining media, redefining content and the
Further Attractions Agencies, brand managers, account managers, role of the brands. So much so that
• The Digital Signage Expert Tour media planners, media buyers, researchers, understanding digital has become an even
Screen Media Expo Europe and Minicom media sales agencies. greater priority for media, marketing and
Digital Signage offered a new, exciting free Media owners: Digital network owners, advertising agencies as they look to 2010 and
attraction to help visitors gain a complete outdoor-advertising owners, in-store radio beyond.”
overview of the complex world of digital providers. “We look forward to seeing you at Screen
signage and specific applications. Minicom Technology suppliers and integrators: Media Expo 2010 for what is anticipated to be
experts guided participants through the show, Screens, networks, players and playout the biggest and best ever - with more
stand by stand, presenting all digital signage devices, kiosks, satellite, WAN, wireless, innovative campaigns, an exceptional learning
components and elements, from content creation mobile-phone integration, measurement. programme, and a dramatic increase in
through to monitoring at the point of display. Content providers: Creative agencies, exhibiting companies and volume of visitors.”
• BroadSign Presentation Suite designers, production and post-production Back for its 5th Anniversary year, the 2010
In addition to sponsoring the show bar, houses, stock libraries, music providers. show is projected to attract over 130 exhibitors
BroadSign International hosted its own Entrepreneurs and investors: Venture and 5,000 visitors from over 60 countries.
presentation suite where insights and analysis of capitalists, equity firms, corporate finance Join us at a new venue on new dates after
the DOOH market where delivered from top houses. Easter - 5-6 May, Earls Court, London.
experts in the industry. Speakers included Carthage Exhibitors BOOK NOW TO RESERVE YOUR
MO, NEO Booking SA and OVAB Europe. Exhibitor numbers grew significantly from PARTICIPATION AT SCREEN MEDIA EXPO
Visitor Breakdown 61 in 2008 to 91 in 2009 - an increase of over EUROPE 2010! FSA
Screen Media Expo Europe 2009 saw 3,000 60%. Stand re-bookings were quick off the
visitors from over 50 different countries - all mark for 2009, with many exhibitors increasing Screen Events
eager to learn what digital signage, screen media the size of their displays, and a raft of new Mark Pigou, Director
and interactive systems can do for their business. exhibitors signed up. Tel: +44 (0)1733 559 461
The diverse range of sectors represented Exhibiting companies included: Email:
info@screenevents.co.uk
includes: Displays: LCDs, plasmas, LEDs, video walls,
www.screenevents.co.uk
May/June 2009 | FOOTBALL & SPORTS ARENA | 9
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