08-09 News Screen Media:Layout 1 15/5/09 16:26 Page 1
NEWS REVIEW
SCREEN MEDIA EXPO EUROPE 2009
Screen Media Expo Europe 2009 once again successfully
exceeded expectations, securing its position as Europe’s
No.1 largest and longest running dedicated DIGITAL
SIGNAGE & DIGITAL OUT-OF-HOME MEDIA trade event!
A
ttracting a bigger and more
diverse international end user and
supplier community, the expo
floor generated a real buzz, demonstrating
encouraging signs for the industry and a
positive outlook for 2010.
The promise of high quality business
interaction combined with agenda-setting
conferences and live demonstrations resulted
in a rise in exhibitors from 61 in 2008 to 91 in
2009. The total number of visitors reached
3,000 from over 50 different countries all eager
to participate in the two-days of the year when
every major player from the OOH industry
gathers together under one roof.
Renamed to reflect its engagement with the
media, marketing and advertising communities,
Screen Media Expo Europe co-hosted The
DOOH Media Summit with Media Week, which
certainly managed to magnetise the big outdoor
media owners. Other focal points in the refined
conference and learning programme for 2009
were joint venture conferences with Cleverdis, resource as well as a Photo Gallery and the
POPAI and The Screen, as well as additional 2009 Digital Issue Show Guide with details of
seminars and workshops hosted by the exhibition, full agendas and more via
DigitalSignageToday.com and the Platt Retail http://www.screenevents.co.uk/screenexpo20
Institute. The collective line-up of influential 09_PostEvent
industry luminaries was exceptional, offering PR & Marketing
visitors the chance to gain valuable market The DOOH & TV viral marketing video
intelligence and practical advice to apply to campaign was extremely well-received
their specific screen media projects. attracting over 10,000 unique viewers and
A centre piece of the floor was the Digital raves from a diverse mix of players throughout
Media Gallery, which returned again with an the industry. Episodes One to Five can be
expanded selection of screens and digital viewed again at www.screenevents.co.uk/ best practice. Speakers included DecisionPoint
media advertising campaigns in action. It also screenexpo2009/virals. Media Insights, ROI Team, Post Office & ABC
perfectly complemented the wide-ranging First Class Conference and Learning Media, CatchTheEye, Meerhoven PLUS
assortment of products and services Programme! Supermarkt and Repsol.
showcased by exhibitors covering all areas of Watch, listen and learn at • DOOH Technology Summit
the digital signage value chain including, www.screenevents.co.uk/ The two-day summit, in association with
digital signage, media networks, kiosks, touch screenexpo2009_PostEvent Cleverdis, provided a unique knowledge
screens and interactive technologies. Four joint venture conferences: sharing and networking opportunity for
Held at London Olympia’s National Hall, 7- • The DOOH Media Summit stakeholders in the future of the OOH digital
8 April, Screen Media Expo Europe 2009 The one-day conference hosted by Media media industry. The programme concentrated
assumed a stronger and more complete look Week provided an excellent platform for on benchmarking projects that work and how
and feel to noticeably separate it from the brands to share expertise and establish new different solutions are best adapted to different
crowd. Heavyweight sponsors included industry standards for digital creative. situations. Top-industry veterans and project
BroadSign, Daktronics, Grand Visual, LG, Presenting companies included, CBS Outdoor, managers that presented at the summit
ProTouch, Samsung, Signagelive and SONY. McCann Erickson, City AM, Hurrell Moseley included LP Media, Française des jeux (French
Media supporters from across the world were Dawson & Grimmer, Alive, Cheil Worldwide Lottery), Infiniti Europe, Stadium Impact,
also keen to get in on the action marking the (Samsung), IPM, Postar, Avanti Screenmedia, Institute for Advanced Studies at Lancaster
show as a ‘not to be missed’ international Grand Visual, Titan Outdoor, Ogilvy University, Meki, Sony Professional Solutions
event in the digital signage calendar. Advertising and Universal McCann. and BroadSign International.
Post-Event Web Site • Digital Media in Retail (DMiR) Summit • DOOH Investors Conference
All the Screen Media Expo Europe 2009 Hosted by POPAIdigital, the two-day This exclusive conference hosted by The
presentations can be watched again, or for the summit had some major retail players on Screen Forum presented the ideal opportunity
first time, for FREE via online streaming and board providing practical guidance and insight for the OOH industry to network with senior
synchronised slides with video on the post- on commercial shortcuts and benchmarks, figures from the investment community. The
event website. Slides can also be downloaded together with proven know-how to clarify day offered analysis and practical advice, and
for FREE as MP3’s or PDF’s. Access this today’s good practice and identify tomorrow’s featured a range of funders currently investing
8 | FOOTBALL & SPORTS ARENA | May/June 2009
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48