Imagenation
funds Crazie
Rotana rebrands
movies
channel, adds Freej
Khaleejiah arts station signs popular Arabic show as it re-focuses on family entertainment
By CHARLIE NEYRA
MIDDLE EAST Rotana is rolling out a
marketing campaign for the rebrand-
ing of its Khaleejiah channel, which
will be targeted primarily towards the
Saudi market. Ten newspapers, four
magazines and 27 outdoor LED screens
across the country are part of the adver-
tising blitz (example pictured), adding
to a marketing build-up for the crucial
Ramadan period.
The media giant is also adding pro-
ABU DHABI Movie group grammes to its line-up including the
Imagenation has an- UAE’s Freej Arabic cartoon series. Rizk
nounced that the first fruit Haddad, Rotana Media Services’ director
of its joint venture with LA- of sales in Dubai, says, “We are launch-
based Participant Media ing several series, including the famous
will be the funding of two cartoon Freej, showing May 20 to June 30.
feature films, entitled Furry We are investing in the channel to reposi-
Vengeance and The Crazies. tion it for general entertainment [rather
Inspired by George A than an arts and culture channel].”
Romero’s 1974 cult classic The marketing campaign uses the
of the same name, The Cra- slogan “Kawanak bi Lawnak” meaning is on the back of a very successful first UAE-produced Arabic programme to be
zies tells the story of a small “Your universe in your colour”, as well as four months of the year. Our main TV translated for an English TV station—
Iowa town whose people are “Kawanak bi Shlounak” or “Your universe advertisers are FMCGs, which have per- Dubai One. Episodes are first shown on
beset by insanity and death in your mood”. The slogan will also run formed very well.” terrestrial channel Sama Dubai; repeats
after a mysterious toxin on digital platforms including Maktoob, Freej was voted the number one Ara- will then be broadcast on Rotana Khalee-
contaminates their water Kooora, MSN and Facebook. Haddad bic TV show in 2006 and 2007 by Middle jiah, which will be the first satellite chan-
supply. The film, directed by says, “The complete channel rebranding Eastern TV viewers. It was also the first nel to show the cartoon.
Breck Eisner, stars Timothy
Olyphant (pictured), and is
scheduled for release in the
Soldiers open fire on newspaper HQ
US in February 2010.
Furry Vengeance, a Roger YEMEN One person was fences and misconduct”. to suspend the titles for cov-
Kumble-directed comedy, killed and three wounded The creation of the court ering violent protests related
features Brendan Fraser, after government soldiers has been linked to the up- to the country’s long-running
who launches a new hous- allegedly opened fire on Al coming prosecution of eight civil unrest.
ing sub-division in the Or- Ayyam’s offices last week. The editors-in-chief from inde- Six of the newspapers have
egon wilderness, where he daily newspaper is accused by pendent newspapers that had copies confiscated, while
encounters a unique group the government of promoting are accused of harming the the government has pre-
of protesters. Release date separatism. Also in Yemen, country’s unity. Yemen’s gov- vented the distribution of two
is April 2010. Participant protests were held in Sana’a ernment has moved to stop others. The suspensions and
Media will oversee produc- following the establishment of the distribution of the news- charges have been roundly
tion and arrange worldwide a special court that will han- papers, while the Ministry of condemned by international
distribution. dle cases related to “media of- the Interior issued a decree media watchdogs. Suspended newspaper Al Ayyam
17 MAY 2009 / 05
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