www.mediawmediaweekme.ceeekmkmee..cocoomm Issue 0031 17 May 2009
SPECIAL REPORT: SHOWTIME’S SELLING THE
REGIONAL TV DEPROGRAMMERR SMALL SCREEN
A look at some of the Marc-Antoine d’Halluin Nine examples of
issues that will decide the declares war against how TV companies
fate of the 450 channels anyone who says free TV market themselves to
serving the region can compete on movies consumers
p13 p16 p200
Dubai Metro freesheet
McCann’s
Dubai affiliates
decision due this month
qualify for 2012
Olympics
Arab Media Group is tipped to win exclusive contract to produce newspaper for
distribution across Dubai’s new public transport network
By PAUL McLENNAN and Another media executive con-
BEN FLANAGAN tacted by Media Week says that it
DUBAI Arab Media Group (AMG) is the firm favourite for the con-
has emerged as the favourite to pro- tract. “AMG have got it, it’s in the
duce a free newspaper for distribu- bag. The RTA just awarded AMG a
tion on the Dubai Metro, Media Week Dhs30 million advertising contract.
can reveal. Why would they do that and award DUBAI Fortune Promoseven
AMG’s executive director Moham- the newspaper contract to some- and Universal Media Dubai
med Al Mulla confirms that the com- one else?” will help market the 2012
pany has submitted a proposal to An AMG source says that the plan London Olympic Games for
publish the newspaper, and says that is for a tabloid-format title with affiliate network McCann
he expects a decision from the local dedicated Arabic and English edi- WorldGroup, which won a
Roads and Transport Authority (RTA) tions, and that the favourite working global pitch for the business
by the end of the month. title for the newspaper is The Link. earlier this month.
“The launch of the Metro is sched- Under the terms of the tender, four McCann has not officially
uled for September 9. The publica- pages of the paper will be dedicated named which agencies out-
tion is set to launch then,” says Al to RTA news. side the UK will carry out the
Mulla (pictured). “The decision has “It’ll be a community style paper: work, but Media Week can
to be made soon. Whoever gets the a quick read, very modern, and very reveal its Dubai offices will
contract will need three months to consumery,” says the source. be involved.
finalise the designs.” Peyman Younes Parham, direc- McCann was picked ahead
Neither party will confirm specula- tor of marketing for the RTA, is coy of the WPP Group to handle
tion that AMG is the favourite to win. about the details of the new publi- all advertising, PR, digital
But an insider says that “the signs are cation. “We are still looking at the and direct marketing for the
positive that we’re going to get it.” feasibility,” he says. three years leading up to the
2012 Olympics.
MBC signs Paramount movie deal
Azmi Yafi, Promoseven
group chief executive officer
for the UAE, says, “It’s very
MIDDLE EAST Pan-Arab broadcaster MBC MBC group TV director Tim Riordan exciting stuff and will mean
has signed a three-year deal with Paramount declined to put a value on the deal and a lot of hard work for us all,
Pictures for the rights to show blockbusters Paramount Pictures did not respond to with Dubai being the HQ for
such as Transformers: Revenge of the Fallen Media Week’s enquiries. the MENA region.”
and the new Star Trek film on free-to-air TV. The move follows MBC’s recent extension of
The deal also includes rights to back cata- its TV series deal with Warner Bros, with whom
logue films such as Kung Fu Panda and The Riordan says he is currently in negotiation to
Curious Case of Benjamin Button. secure additional feature film rights.
www.flipcorp.com
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