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Supply Chain Success story
Many manufacturers have had some
degree of success in taking cost and
waste out of their processes, but
often only within separate silos
within their enterprise.
<< insights that can enable improved decision
making and execution across the enterprise.
Its launch has proved to have been particularly
well timed in light of the downturn that began
to bite around the middle of last year. We have
found that manufacturers that operate within
the GPG space are particularly interested in
Oracle Demand Signal Repository, as they
may have a particularly critical need for the
gathering of retail demand-related data while
also attempting to determine what this data
means for them from a production demand
perspective. So our software solution can
help gather such data and turn it into valuable
business and operational insight. Indeed,
Oracle Demand Signal Repository is ideally
coupled with our Siebel Analytics product, has gained a deep insight into the particular mainland Europe, although it has become
constraints of this market space. “While more entrenched in places such as the US.
working on CPG business process manage - Nevertheless, Nurser believes this is about
ment at TCS, I have come to know Oracle’s to change. “TCS and Oracle are currently
solution offerings well,” he said. “In fact, TCS in the process of putting together a detailed
and Oracle have formed a strong partnership demonstration suite to highlight the many
in terms of supplying both process manage - benefits of this end-to-end approach,” he
ment consultancy and software applications said. “The suite will be highly practical and
to a variety of major players in this sector. hands-on, so users can see in detail how the
Manufacturers in every industry vertical programmes and methodology can relate to
sphere, and none more so than in CPG, are their business. We believe this is much more
now keener than ever to take cost and waste effective than asking people sit through a
out of their processes. Many have had some series of presentation slides.”
degree of success but often only within
separate silos within their enterprise. What Nurser added that this end-to-end methodology
Timothy Hughes: “Demand for certain
TCS and Oracle advocate is for companies is not just a UK initiative involving a handful of
goods may have reduced substantially,
to consider building a methodology that looks specialists within TCS and Oracle. “Our joint
while other goods, or brands of goods,
at the whole supply chain, from end to end. offering is fully supported by the expertise
may increase to a sizeable degree, Ideally, the manufacturer needs to be able Oracle has to offer, not just in Europe but also
and manufacturers need to keep
to see immediately what the retailer’s current in the US; while TCS in the UK is similarly
on top of these changes.”
stocks are whilst realising or anticipating what supported by the business process manage -
the immediate, and even future, demand is ment expertise that is available from dedicated
which again is all about obtaining information likely to be. So therefore, they need to look specialists in India,” he said. Nurser is also
from retailers and then gaining clear and at taking out cash and wastage from their keen to point out that this offering extends far
valuable insight from this. In the wake of the operations in terms of unnecessary stock or wider than just the CPG sector. “We now have
downturn, we’re having a lot more discussions late deliveries, etc. Supply chain issues are a golden opportunity to take this end-to-end
around this than traditional transactional often tackled in isolation, but not so often methodology to the wider market; whether
based solutions at the moment as more across all the disciplines of a company’s this be white goods, pharmaceutical,
manufacturers are feeling the pain.” supply chain operations.” high-tech or a raft of other sectors. And
our soon-to-be introduced demonstration
Strong partnership Nurser states that the type of comprehensive suite will show its potential in full.”
Martin Nurser of Tata Consultancy services process management consultancy and
(TCS) has been involved in a number of high- end-to-end application methodology that For further information, contact:
level CPG projects for a number of years, and TCS and Oracle offer is new to the UK and martin.nurser@tcs.com circlesolid
50
MANUFACTURING
&LOGISTICSIT May 2009
www.logisticsit.com
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