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Success story Printing & Labelling
Instore printing
is a welcome new
arrival at Mothercare
Mothercare is one of the latest retailers to benefit from lower operational costs by adopting
instore printing for its point of sale. The specialist retailer, which also owns the Early Learning
Centre chain, is rolling out net.tickIT, the browser-based sign and ticketing solution from
marketing management specialist, Pierhouse, to its entire estate of more than 230 stores.
nitially, Mothercare is using net.tickIT to
manage markdown labels and tickets. Every penny
However, the intention is for all its counts
branches to print data-rich, shelf-edge
communications in the future. “The David Jenkins, business
impetus to move to instore printing was the development director,
introduction of Early Learning Centre Pierhouse, added:
products into Mothercare outlets and the “Retailers have been
requirement to manage their markdowns,” wasting tens of
explained Richard Godfray, group retail thousands of pounds
systems manager, Mothercare. “While the a year creating and
creation of a markdown label is in itself not a transporting point of
sale that is not required.

This cost may have
While the creation of a markdown been something that
could have been
label is in itself not a complicated
absorbed or even overlooked when trading the point of sale material that is needed,
process, we knew that implementing
times were better, but not in today’s climate where it is needed, is one area where they
when every penny counts. Generating only can save money and increase sales.” circlesolid
a web-based marketing solution
would also provide us with the
Pierhouse at a glance
capability to extend the range of
Pierhouse provides marketing management solutions to retailers and suppliers. Its
browser-based, best-of-breed messaging solutions help marketers communicate
POS we could produce in-store to
with customers on a day-to-day basis and execute promotions and brand
campaigns automatically across their entire media output – print or digital, in house
shelf-edge labels and barkers and
or external – using information from one central location, accessible from anywhere.
save staff time, as well as material
Customers include Co-op, Harveys, Mothercare International, Musgraves Budgens
Londis, Pret A Manger, Somerfield, and Waitrose.
and transport costs.”
– Richard Godfray, Mothercare.
complicated process, we knew that
Mothercare provides a ‘one stop’ shopping experience through its worldwide store
implementing a web-based marketing
portfolio and internet business providing products for mothers-to-be and children
solution would also provide us with the
up to eight years old with maternity and children’s clothing, furniture and home
capability to extend the range of POS we
furnishings, feeding, bathing, travel equipment and toys. In June 2007, the
could produce in-store to shelf-edge labels company acquired the Early Learning Centre business that offered toys and books
and barkers and save staff time, as well as with an educational content.
material and transport costs.”
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