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AUTOMATIC DATA
Success story
CAPTURE
Honeywell and Spirit
store up even greater
efficiency for Selfridges
Although automated data capture devices are used in
many different areas of work, their presence is most
obvious in retail outlets, where they have revolutionised
the efficiency of Point of Sale (POS) operations. Selfridges,
one of the UK’s most prestigious retail chains, has been
using sophisticated imagers at its outlets for several
years. It recently upgraded the devices at its London and
Manchester stores with the help of Spirit Data Capture, the
independent mobile computing specialist.
Selfridges now also has large
stores in Birmingham, Manchester
and Trafford. Over 15 million
customers shop at the Oxford
Street branch alone each year.
This means that the company
elfridges & Co is one of the UK’s
S
needs a highly accurate, rapid
leading chains of department
and reliable method of scanning
stores. It opened its first flagship barcodes on the items taken
store in London’s Oxford Street
to the tills by shoppers.
in 1909 and, even today, this is
the UK’s second largest shop. In its first
year, the store exhibited the plane in which and the general IT infrastructure. The team’s
Tough, with improved ergonomics
Louis Bleriot made the first cross channel David Atkinson takes up the story: “The
flight. In 1925, the first public television imagers had served us well, but needed Selfridges subsequently tested a variety of
broadcast was made from the shop by upgrading. This was an ideal time to review devices from a range of manufacturers.
John Logie Baird. Selfridges now also has our system, as we were also changing our “We finally selected the Honeywell 3800G
large stores in Birmingham, Manchester electronic Point of Sale (EPoS) system.” scanner,” said Atkinson. “This proved to be
and Trafford. Over 15 million customers Selfridges approached Spirit Data Capture the best product as it met all of our criteria.
shop at the Oxford Street branch alone for assistance with the upgrading project, Another bonus was that it was supplied by
each year. This means that the company as Spirit had worked closely with Selfridges Spirit Data Capture, who has supported us
needs a highly accurate, rapid and reliable for a number of years. “We were looking for for a long time.” The Honeywell 3800G is a
method of scanning barcodes on the items the most cost-effective handheld scanner high performance scanner that can be
taken to the tills by shoppers. For the past available – but it also needed to be very used in a wide variety of industries and
eight years, the company has been using reliable and also very rugged, as it would applications and is the latest model from
imaging devices manufactured by have to cope with being used at one of the the Honeywell 3800 series of linear
Honeywell Scanning and Mobility. busiest stores in Europe,” continued Atkinson. imagers. The original 3800 has a very low
“The look and feel of the device was also defect return rate, thereby minimising the
very important to us, as this influences its total cost of ownership. The Honeywell
Customer perception
usability and also affects the customer’s 3800G is feature rich, offers a high reading
perception of our corporate image. It needed performance, is fast and can be used at a
Selfridges’ System Support team looks after to provide high performance levels and comfortable distance from barcodes,
the company’s POS operations, its network meet our criteria for total cost of ownership.” making tasks easier for the operator. It is >>
30
MANUFACTURING
&LOGISTICSIT May 2009
www.logisticsit.com
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